Mascara is such a subjective product, where one particular mascara could be someone’s absolute holy grail mascara but could be hated by another. My eyelashes are so pathetic and even with copious coats of mascara, they’re still pretty much non-existent. The No7 Lash Impact Mascara £13.50* claims to add intense volume for dramatic lashes, by giving great volume in just one coat and an amplified false lash effect in two coats without clumping. There are two shades available; Black and Brown/Black.. I have the shade Black, as I prefer the dramatic look black mascara gives.
I adore the red glittery packaging of the No7 Lash Impact Mascara, I’ve never seen a red mascara before. I really like how it stands out within my makeup bag amongst all of the standard black tubes and wands. The mascara’s brush is a fibre brush which is the type of brush I tend to prefer as I feel that fibre bristles really help to give volume to the root of my lashes, and I think fibre bristles are a little more gentler on the eye than plastic bristles. The brush of the mascara is quite small in size which at first I was disappointed about, but I actually prefer how I’m able to get into the corners of my eye without stabbing my eyeball (we’ve all been there). One thing I have to hold my hands up and declare is that this mascara really doesn’t smell very pleasant.. I don’t know what it is, but it just smells awful and because of how strongly scented it is, I expected it to agitate my eyes but luckily it’s very gentle and doesn’t cause any irritation so I completely agree with its hypoallergenic claims.
With new mascaras I often find that I hate every single mascara I buy for at least 2-3 weeks as the formula is always too wet and messy, however the No7 Lash Impact Mascara is the complete opposite in that it still is ‘wet’ but not excessively so that it doesn’t get all over my eyes during application and it’s easy to apply which I really do appreciate. To apply my mascara I like to run the brush through my lashes from base to tip several times to coat the lashes, and then go back into the tube for more mascara and then pass the brush through my lashes again, but this time moving the wand from side to side to help volumise my lashes. Due to how short the bristles are on the mascara wand, I do struggle to ‘wiggle’ the wand through my lashes.
For me the No7 Lash Impact Mascara is very much a mascara for those who like natural, separated lashes. Personally I prefer mascara’s that gives of volume to my lashes so they look noticeable.. If you already have lovely long lashes then this mascara might work perfectly for you, but for my perfect stumpy lashes it just didn’t give enough volume like I was expecting from a mascara claiming to give me lashes ‘an amplified false lash effect’ – my lashes definitely don’t look as if they could be false. The only thing I did really like about this mascara is that it was completely smudge proof and it doesn’t flake off during the day. I really wanted to love this mascara but for me, sadly it was a disappointment and just doesn’t compare to the amazing No7 Exceptional Definition Mascara which is £2 cheaper at £11.50.