W7 Candy Floss Brightening Face Powder Review / Swatches

22nd July 2013

The packaging and concept behind this W7 Candy Floss Brightening Face Powder will almost definitely be something you’ve seen before, as they’re quite obviously designed around the Benefit Box O’ Powders. The same cardboard square box, with a square pan of powder as well as a square brush. The main difference between the two brands is the price, with Benefit’s powders costing £23.50 and the W7 ‘dupe’ being £2.75.

Blusher box packaging sitting on a pale pink background
There isn’t a “Candy Floss” powder within the Benefit range, but I’d say this is almost identical to “Dandelion” with the only difference being the colour of the brush. The bristles on the Candy Floss brush are white with pink tips, but Dandelion’s brush is pure white. I had Dandelion, but sold it in one of my blog sales as I didn’t really feel the £23.50 price tag was justified, but when I saw the W7 offering I decided to snap it up.
Image of the bottom of the blusher box with ingredients on the back
I can’t deny the packaging of the Candy Floss Blusher is very cheap to look at, and use compared to Benefit’s offering but the price difference between the two is pretty significant. The box is made from paper, instead of solid cardboard and whilst it’s functional, it’s not the kind of packaging that would deal with being in a makeup bag, and being knocked.
I would imagine the packaging not offering very much protection for the powder inside, but the price is under £3 which is amazing. The brush is really nice, and definitely useable although I’d always prefer to use a blush brush with fluffier bristles for an even application and blend. 
Image of the blusher open with the included small blusher brush sitting on the top
Candy Floss is such a pretty pink, with an incredibly appropriate shade name. From the swatch you can see that it does have quite a powdery consistency, but the excess powder can easily be dusted off the brush before applying to the cheek. The powder is quite a pale pink so would only suit fair to light skin tones, which is the exact same situation for the Dandelion shade itself as it’s also very pale. 
Image of the blusher open with the brush next to it showing the shade, and shimmer finish of the blush
Candy Floss can be applied all over the face, to brighten the complexion. The colour is too subtle to be used as a blusher if you have skin any deeper than mine, but on my pale skin it looks like the prettiest pale, pastel pink. I think the W7 Candy Floss powder might work as a light highlighter on lighter skintones, and would mean that there’s no need for blusher, as it gives a really pretty natural and healthy flush. On the cheeks, the powder gives off a subtle sheen without looking shimmery or overdone.

W7 Candy Floss Brightening Face Powder Swatches

Image of the W7 Candy Floss blusher swatched on pale skin
W7 Candy Floss Brightening Face Powder £2.75
I’m pleased to have this in my collection, and for £2.75 I have no complaints whatsoever. I think it’s such good value and if anything I think W7’s Candy Floss is actually better than Benefit’s Dandelion, and nearly £20 cheaper! I think I’d prefer to buy the W7 version, and save the money for buying a good quality brush from the likes of Zoeva or Real Techniques. I love a good budget beauty dupe!
W7 Candy Floss Brightening Face Powder Review / Swatches 1
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Gemma Etc.

Gemma Etc. is a beauty and lifestyle blog featuring in-depth and honest product reviews, news and information on upcoming launches, offers and deals, unboxings, giveaways and more. Gemma Etc. was formerly known as Miss Makeup Magpie and rebranded as Gemma Etc. in April 2017. You can find out a little more about me by visiting my 'About' page in my Nav Bar.

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