Max Factor Miracle Touch Liquid Illusion FoundationWhilst I was at six form I used to swear by Max Factor foundations but as time went by, I moved onto other brands and I’ve not tried a Max Factor foundation since. When Superdrug had 3 for 2 on Max Factor a couple of months ago, I decided to try the Max Factor Miracle Touch Liquid Illusion Foundation and opted for their palest shade Creamy Ivory 40. Max Factor foundations are really expensive for a drugstore brand, with this particular one costing £12.99 although All Beauty (formerly known as Cheap Smells) have it on offer for £8.99.
The Max Factor Miracle Touch Liquid Illusion Foundation has a solid to liquid formulation, with the solid foundation contained within a glass jar, with plastic lid holding a sponge. It claims to remove the need for concealer, foundation and powder and creates a flawless, smooth complexion glowing with radiance.
On contact with my fingertip or foundation brush, the hard consistency melts into a creamy, liquid consistency ready for application. I did wonder whether this foundation would be a dupe for the NARS Cream Compact Foundation as they have the same formula.. and they are very similar in terms of coverage.
The Miracle Touch foundation is buildable, offering medium to full coverage without looking cakey and feels lightweight on the skin. I would disagree with the claim that this foundation removes the need for concealer and powder, as I definitely need both. The best way I’ve found to apply this foundation, for an even finish is with my Real Techniques Miracle Complexion Sponge, but it does absorb a lot of this creamy foundation.
The Max Factor Miracle Touch Liquid Illusion Foundation shade range is also poor, at just six shades. Cream Ivory 40 – the lightest – has a very strong yellow undertone which was way too dark for my pasty skin, sadly.. but when worn worn lightly, it isn’t too much of an issue. I’ve found that this 11.5g jar really doesn’t go far.
I wear my foundation at a medium coverage and this compact lasted no more than 3 and a half weeks which is so disappointing for a £13 foundation. I liked the foundation, but it didn’t impress me enough to warrant a purchase every four weeks.. If you prefer a fuller coverage, then it would last even less than four weeks which is pretty dire.