No one does PR like Benefit.. when Benefit launch a new product, the whole world knows about it as Benefit do such amazing massive campaigns. Benefit’s newest release is their Benefit Roller Lash Super Curling & Lifting Mascara £22.50 which doesn’t officially launch until March, however Benefit have collaborated with Elle Magazine for the month of February, and have included a mini 3g sample of their newest Benefit Roller Lash Super Curling & Lifting Mascara for everyone to try before the launch. I was lucky enough to get my sample a week ago, and after giving it a try for a week now, I feel that I’m able to give my thoughts on it…
Benefit’s They’re Real! Mascara is such an iconic mascara which I do really like myself, but the formulation is really hard to remove which ends up aggravating my super sensitive eyes, leaving them feeling sore so I was interested to see what the formulation was like with Roller Lash. My lashes are pathetic.. they’re short and straight, and without eye makeup, I genuinely resemble a mole so I rely on mascara and eyeliner to make me resemble less of a rodent and more of a human.
Benefit Roller Lash Super Curling & Lifting Mascara is described as being a super-curling and lifting mascara, and is billed as being ‘a curl’s best friend’. What makes Roller Lash so innovative is its ‘Hook n’ Roll’ brush which has custom-designed hooks to help catch, lift and curl every single lash.
The formulation is supposedly ‘lightweight’ and is able to hold a curl for upto 12 hours. The brush is definitely unique to any other mascara I’ve tried although interestingly enough, Maybelline’s new Lash Sensational Mascara’s wand is very, very similar although there are no hooks on the wand like Benefit Roller Lash Super Curling & Lifting Mascara.
The very first time I tried Roller Lash, I was gobsmacked by how amazing the results were and I even tweeted my thoughts mid-application as I was just so instantly impressed. Now I am fully aware mascara is such a personal product that will work for some people, and not for others but never have I been so impressed by a mascara with the first application especially as mascaras are never the best when new.. I find that they improve a few weeks after opening, when the formula has dried out a little.
The Benefit Roller Lash Super Curling & Lifting Mascara bristles are really well spaced out, thus being able to catch, coat and comb through every single lash so every lash is coated but combed out too to stop any spidery clumps forming. I was more than impressed with just one coat, but I have tried layering to two and three coats which is does really well if you prefer more statement lashes.
It somehow magically curls every single lash so you can see them which is a flippin’ miracle for me and my straight pitiful lashes as you can’t normally see them. Once applied to the lashes, the amazing curl stays in place throughout the day without it crumbling and smudging onto my lower lashline which makes my sensitive eyes very happy.
If you read my blog on a regular basis, you’ll probably know that I never feature mascaras on here as it takes A LOT to impress me and I’ve only ever featured one mascara on my blog in the two years I’ve been blogging.
Yes this sample was sent to me, but I have since gone out and purchased two more Elle magazines as I just had to have backups incase this sample runs out before it launches in March which I think speaks volumes on how much I love this mascara. You seriously have to try it out whilst it’s in Elle magazine as it’s only £4 and you could, like me.. fall head over heels in love with it.