W7 is such an hit and miss beauty brand, where some of their products are really good but equally there’s products which are a little disappointing. When I saw the new W7 Shape Your Face Contour Kit, I knew I had to give it a go as the shades looked very promising and the kit is very obviously ‘inspired’ by the Smashbox Contour Kit which I already own in the Smashbox #ShapeMatters Palette so I was intrigued to see if the W7 Shape Your Face Contour Kit was a credible dupe.
The W7 Shape Your Face Contour Kit is only £6.95 and the kit contains a palette with three large powders for contouring, highlighting and bronzing as well as an angled contour brush.
The contour palette within the kit is pretty good. There is a cool toned brown shade for contouring, a warm brown shade for bronzing and a warm toned cream for highlighting and each of the pans are quite large.
The brush isn’t brilliant in all honesty.. the bristles are soft, but it’s not dense enough for blending, so it just swipes back and forth across the skin without blending the powder in so I’ll use it for cleaning away any eyeshadow fallout so all is not lost. Even though the brush isn’t particularly useful, I still think the W7 Shape Your Face Contour Kit is worth a purchase for the contour palette alone.
When I first swatched the three powders, I was so impressed by how smooth and creamy they were – they almost feel as if they’re creams rather than powders. The pigmentation is also impressive particularly with the contour and bronzing shade.
I really like the contour shade within this palette as it has the perfect cool undertone for contouring to mimic natural shadow, and I find it really quite difficult to find cool toned contour shades especially in the drugstore. The bronzer shade is quite orangey but I can definitely pull it off when using a light hand, and the highlight shade is just a touch too dark for my skintone, but it works nicely as my base shadow to apply over and set my eyeshadow primer.
I really didn’t expect very much from this kit as I’ve had a couple of misses from W7 recently, but this is most definitely a hit. I would go as far to say that this kit is better than the highly coveted Sleek MakeUP Contour Kit in terms of colour, pigmentation and blendability.
It’s a shame that the brush isn’t dense enough for blending the contour and bronzing powders but it could still be used with the highlighting powder, or for use with loose setting powders when a fluffier brush is better suited. I don’t think I’d describe this kit as being a dupe for the Smashbox Contour Kit, but even so it’s definitely worth a try if you’re in need of an affordable and effective contour kit.