Benefit’s New Brow Collection ft. Browvo, Ka-Brow, Goof Proof and Gimme Brow

15th July 2016

If you’ve been a reader of my blog for any amount of time, you’ll know that the Benefit Gimme Brow is my holy grail eyebrow product so when I heard Benefit were pulling all of their brow range to reveal a brand new collection, I was worried they’d tweak the Gimme Brow formula I love so much. Benefit’s New Brow Collection has received a lot of social media coverage, and rightly so considering the new collection features a total of 36 products which is pretty intense.

Benefit's New Brow Collection

The new Benefit Brow Collection has a circus theme which I’m not sure I like as it feels a little gaudy and dare I say it.. a little cheap, but I couldn’t wait to try a few of the new products and Benefit kindly sent me four to try; Benefit BrowVo! Conditioning Primer, Benefit Goof Proof Brow Pencil, Benefit Ka Brow! and Benefit Gimme Brow and I can now report back after fully testing them over the last few weeks.

Benefit Brow Collection

The first product I have from the Benefit Brow Collection is the Benefit Browvo! Conditioning Eyebrow Primer £23.50. Browvo is described as being a nutrient rich primer for fuller looking brows. When worn as a primer it supposedly enhances and extends the wear of other brow products. 

The conditioning formula contains keratin & soy proteins known to help brows look thicker, healthier and fuller. The primer is packaged within a silver plastic wand which has a twist up base, and the other end is a slanted rubber tip with tiny rubber dots with a hole in the middle which is where the primer appears from.

Benefit Brow Collection

I’ve never used an eyebrow primer before, nor have I ever really felt the need for one within my routine but I liked the idea that the formula could potentially help with brow growth. The primer is a milky gel rather than a serum, and the little dots on the applicator make it easy to distribute the gel throughout the brows but sadly I find that it leaves my brow hairs looking stuck together and greasy which I put down to being a little over zealous with the gel, but the same happens even when I use a tiny amount.

When I apply this ‘serum’ I find that brow pencils/pens don’t apply as smoothly either as it sets and leaves behind an almost waxy finish so for me, it’s a miss sadly – I’d much rather use my brow product of choice and set it with a clear brow gel instead.

Benefit Brow Collection

Then the next item in the new Benefit Brow Collection we have the Benefit Goof Proof Eyebrow Pencil £20.00 which is available in six different shades, and I have the darkest shade #6. The pencil has a spoolie at one end, and the other end is a slanted tip with the lead of the pencil being a teardrop shape which claims to have a 12 hour waterproof formula which like the name suggests is super easy to apply.

Benefit Brow Collection

The pencil has the perfect formula in that it has a slightly waxy, soft consistency which applies to the skin evenly with little pressure but it’s not too waxy or too soft and it genuinely is easy to apply.

Benefit Brow Collection

If you’re new to brows, I think this pencil would be ideal as it’s very hard to go OTT or make mistakes, and if you do go a little too hard with the pressure, the spoolie just blends it away and it stays put all day in my brows – even when I got caught in the rain, everything else on my face looked a state apart from my brows. Shade #6 couldn’t be more perfect for my super dark, cool toned brows – it really is a perfect match, and I find that it still manages to look natural, even when I’ve gone for a bolder brow.

Benefit Brow Collection

Possibly the most buzzed about product within the Benefit Brow Collection is the Benefit Ka-Brow! Eyebrow Cream-Gel Colour £20. Ka-Brow is packaged within a little glass jar, with a silver lid which pulls off to reveal a brush which you click into the lid for a longer brush handle, and is again available in six shades and I have #6.

I have to hold my hands up and admit I didn’t think I’d like Kabrow as I’m not typically a fan of pot products with brushes within the lid, but this is definitely the exception to the rule because I love it.

Benefit Brow Collection

Firstly the brush is actually really good which I never expected, as it’s nice and fine with the perfect density for creating small, natural hair-like strokes throughout the brows. Ka-Brow is a typical brow pomade rather than a cream-gel, so if you like the ABH Dipbrow, you’d love this but I feel like this is slightly less pigmented than Dipbrow which normally would be a downside.

I do find Dipbrow to be too pigmented at times, as it’s so easy to go overboard and I end up with a chunky caterpillar situation which I never have with Ka-Brow so it’ll all be down to preference. Benefit claim it can be built up from natural to intense which I’d agree with completely and it’s very longwearing although I can’t comment on its 24 hour claims as I never wear makeup for 24 hours.

Benefit Brow Collection

Lastly in the new Benefit Brow Collection I have my beloved Benefit Gimme Brow Volumising Eyebrow Gel £20 which has now been extended to three shades instead of the previous two, and I have shade #5 which is the deepest.

Benefit Brow Collection

I’m very pleased to report that the formula is exactly the same – phew, and you can read my indepth review here. I’ve always used the Medium/Deep shade which matched my brows, but shade #5 is an even better match as it’s deeper and cooler in tone and I still love it as much as I did.

So they are my thoughts on the four products I have from the Benefit Brow Collection. I’d love to know if you have tried anything from the extensive collection?

Benefit's New Brow Collection ft. Browvo, Ka-Brow, Goof Proof and Gimme Brow 1
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Gemma Etc.

Gemma Etc. is a beauty and lifestyle blog featuring in-depth and honest product reviews, news and information on upcoming launches, offers and deals, unboxings, giveaways and more. Gemma Etc. was formerly known as Miss Makeup Magpie and rebranded as Gemma Etc. in April 2017. You can find out a little more about me by visiting my 'About' page in my Nav Bar.

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