Trying new beauty brands is one of my favourite things about being a beauty blogger, especially brands which I’d perhaps never come across normally and the newest brand I’ve had the pleasure of being introduced to is Beauty Pie Makeup. I was kindly sent a selection of five different makeup products in a beautiful box as well as a chunky book detailing how the brand works, as they’re unique to any other brand I’ve experienced before.
Beauty Pie is a brand new beauty brand which was created by the brains behind Soap and Glory, Bliss Spa, Soaper Duper and Fit Flops so I was definitely excited to learn more. If you’re an avid reader of big websites such as Vogue, Popsugar, The Telegraph, Express etc, you’ll have no doubt read about the Beauty Pie launch as they’ve had somewhat of a blanket coverage with the beauty teams being sent actual pies which I think is a really cute and apt way to market the new brand.
Beauty Pie Makeup are a normal brand in that they sell a wide range of makeup products, which are marketed as higher end with prices to match but what makes them unique is that they offer a monthly subscription service which entitles subscribers to purchase their items at discounted prices. For £10 per month, you can purchase the Beauty Pie Makeup products at heavily discounted prices or in their terms ‘makeup without the markup’. The concept is described as ‘buying luxury cosmetics at transparent factory costs’ and the £10 monthly fee is auto-renewed monthly and you cancel anytime after three months.
I really do think the Beauty Pie concept is very unique and it will appeal to many, however I don’t think it will be work for everyone as you have to pay £10 a month for access to the brand’s products and you’re locked in for a three month contract upon signing up. The products are all priced between £18 and £30 and with the membership, you’re able to purchase them for around £1.50 to £3.00 although that’s not the full amount you’ll pay per item.
If you want to know more about the whole Beauty Pie concept, I’d recommend checking their FAQ section as it goes into a lot more detail but I’m going to talk through the products I have, and my thoughts on them. With Beauty Pie, you are able to purchase products at full price so you might want items without committing to the monthly fee but you will have to pay the full prices.
I think the best possible option is to perhaps go halves with a friend on the membership so that you can both benefit from the membership but it’s important to remember that for your £10 monthly fee, you’re only able to purchase £100 worth of products per month. Now onto the products….
Beauty Pie Great Skin Foundation (£30 full price £5.04 for members)
“An ultra-futuristic, lightweight fluid infused with high-tech micro-pearls for a melt-away feel, it delivers an envious soft-focus finish and subtle light-tricks for sculpting. No caking, no pigment overkill, just even, stunning coverage.“
The foundation is available in a total of eight shades and I have the shade Light Buff 400 which is quite a dark shade so I haven’t been able to try it without adding a white mixer to lighten the tone. The packaging is very sleek, and does feel rather luxurious but I’m not sure I can say I’ve noticed any soft-focus finishes or stunning coverage as it’d be my least favourite product from the selection I’ve been trying. I do think the shade range needs to be a little more extensive as the lightest shade isn’t very light from what I can see on the website but there are other foundations in the collection if this particular one doesn’t appeal.
Beauty Pie One Powder Wonder (£26 full price £3.68 for members)
“It’s a micro-fine, uber-light, pretty-much invisible, naked-finish, shine-evening, flaw-blurring, radiance boosting one-powder wonder. It instantly blends makeup, disguises fine lines, hides large pores, protects against dehydration, boosts luminosity and, being ultra fine, never ever cakes (no matter how many times you apply it). Probably the best skin-boosting powder ever.“
The powder looks almost shimmery within the pan, and it feels so strange on the fingertips as no powder transfers onto the fingertips whatsoever. If you use a brush, it does pick up powder but very very little which might be why it doesn’t cake. The powder is quite dry in consistency, so it might be better for those with normal to oily skin types where dry patches are usually an issue. I don’t agree that the powder ‘protects against dehydration’ but I’m not a scientist so I can’t say for definite but for me, it had a slightly drying effect on my skin which would counteract those claims.
Beauty Pie Uber Volume Boost Mascara (£20 full price £1.93 for members)
“Instantly volumizing, lengthening, thickening, infused with customized collagen tri-peptides for flexible, fortified, glossy, gorgeous lashes.”
This mascara has a natural bristled brush, which is quite small in size with the bristles in almost a spiral placement. I think this is a really good solid mascara as it gives a nice amount of length to the lashes, as well as volume and curl. I can’t ever recall ever using a mascara which creates a glossy finish, but I quite like the effect. I do really like that the formula isn’t too thick nor too thin because it allows for multiple layers for maximum volume.
Beauty Pie Superglazy Lipgloss (£19 full price £2.16 for members) & Beauty Pie FutureLipstick (£20 full price £2.26 for members)
Gloss: “Meet the new gloss. Because not-for-a-minute is our amazing, new Superglazy Lip Gloss sticky. It’s one-part balm and three parts luminosity, formulated with a genius, creamy, high-tech, instant lip-wrapping technology, a hybrid gel-oil cushion matrix, and an infusion of lotus flower and anti-oxidants.”
Lipstick: “Incredibly light, hydrating, weightless, with instant pure colour laydown on your lips, our matte Futurelipstick is moisturizing, softening, extremely smooth, with a formula that all-at-once delivers superlight, luxurious pigment plus hydration, regeneration and antioxidants. Mwah!”
My standout items from the collection are this lipstick and lipgloss and definitely are the ones I’d most recommend trying. The Beauty Pie Superglazy Lipgloss is available in seven shades, and I have the shade Sugar Bun which is a gorgeous brown toned nude which matches the Cowboy Nude shade of the Beauty Pie FutureLipstick perfectly which is also a brown toned nude.
The lipgloss applicator is a pyramid shaped wand which I’ve never seen before on a lipgloss but I love the applicator as it applies a great amount of product to the lips, and evenly too. The gloss feels lovely and smooth on the lips, and I don’t find it to be sticky which I really like.
The Lipstick has a powdery matte finish, which doesn’t feel too drying on the lips and feels relatively comfortable for such a matte formula. I wouldn’t normally wear a nude as brown as Cowboy Nude alone, but it looks so pretty when worn with the gloss for the perfect nude lip and I really like how they look when layered over one another.
If you were unsure where to start from the range of Beauty Pie makeup range, I would say the lipglosses and lipsticks are a good place to start. Overall I really do like the whole concept of Beauty Pie and being able to be rewarded for being a member by being allowed to purchase products at factory prices, and the products are very nice so I can see why they’ve got such good press from the likes of Vogue and The Telegraph.
I would really love to know your thoughts on the brand, and their membership concept and you can shop their products here. Let me know in the comments below. You can see my thoughts on their skincare here.
All products featured on Gemma Etc. are PR samples or gifted items, unless otherwise indicated. This post may contain affiliate links. If you wish to find out more, please see my Disclaimer within my navigation bar.