Makeup Revolution have become one of the biggest UK drugstore brands due to their high quality products, affordable price tags and their ability to launch on trend products quickly. My favourite Makeup Revolution products are most definitely their eyeshadows and their highlighters but one area they’ve been severely lacking is base makeup. Makeup Revolution have had a concealer and a foundation when they first launched but they weren’t great, and I’ve not had the best luck with the Freedom concealers either. When news broke that they were launching a full coverage concealer, everyone was excited but I have to be honest I didn’t have high hopes after trying their other base products but I obviously had to buy the Makeup Revolution Conceal and Define Concealer as soon as it launched.
The Makeup Revolution Conceal and Define Concealer is £4 and is available in 18 different shades from Superdrug and TAM/Revolution Beauty. I obviously purchased the lightest shade which is C1 as I’m very pale skinned and I had high hopes it’d match me as I’d seen so much praise about how there was a shade for every skintone so I allowed myself to get excited whilst I waited for my order to arrive especially as so many labelled it as being a dupe for the cult favourite Tarte Shape Tape Concealer.
When I featured the Makeup Revolution Conceal and Define Concealer on my InstaStories, I had many messages asking for swatches and Dawn one of my lovely readers asked me if I had Shape Tape to compare it to. I hadn’t ever tried the Tarte Shape Tape Concealer (shocking I know) but she said she had a tube she’d only used twice but she didn’t like it so very kindly sent it to me so I could do a comparison post comparing the Tarte Shape Tape Concealer Vs. the Makeup Revolution Conceal and Define Concealer which I’ll be doing very soon to see if it is a credible dupe.
The Makeup Revolution Conceal and Define Concealer contains 3.4ml within a clear plastic tube, with a rose gold metallic lid and rose gold metallic sticker. The 3.4ml volume is pretty skimpy compared to other concealers, with Shape Tape containing 10ml, Essence Camouflage Full Coverage Concealer containing 5ml, NARS Creamy Concealer 6ml and NARS Soft Matte Concealer 6.2ml.
So yes this concealer is only £4, but 3.4ml is the lightest volume concealer in my collection so I might do a ml for ml breakdown in my comparison post to see which is the best value when broken down. The main reason this concealer has been compared to Shape Tape so much is because they both have a large doefoot applicator, but I can confirm the applicator on the Makeup Revolution Conceal and Define Concealer is considerably smaller than Shape Tape’s.
“The concealer for everyone. 18 shades ranging from fair to deep, in cool, neutral and warm undertones. Lightweight yet full coverage concealer to cover blemishes, even skin tone and counteract dark circles, with a matte finish that won’t settle or accentuate fine lines and pores. Long wearing intense pigment that can also be used to contour and add definition. Our large doe foot applicator allows for smooth application that won’t drag on the delicate skin under your eyes.“
‘The concealer for everyone’ is the claim and sadly that’s not the case. The lightest shade C1 isn’t pale enough for me, and I have included a swatch comparison of ten concealers I own from drugstore and highend brands below just so you can see the difference in shades. C1 is marketed as being suited to “fair skin tones with neutral undertone”, and after buying C1 and realising it was too dark for me, I did buy C3 as I have a cool undertone but it’s still too deep for me.
I personally (and many of you do too) find it a little insulting when brands use taglines saying there’s a shade for everyone, when that’s not accurate with L’Oreal being the perfect example. Their True Match campaign was focused on their shade range matching 98% of the population, yet there wasn’t one shade which was light enough for me to use.
Pale skin isn’t rare and it really bothers me that brands struggle to create pale shades for base products. I really don’t understand why pale shades are so hard to create, and I feel very strongly about it. I don’t want to have to lighten my concealer and foundation in order to be able to wear it every single time so it’s extremely frustrating to be left feeling like a outsider when brands claim they cater for every skintone.
I must however stress how impressed I am that Makeup Revolution have 18 shades for their concealer as no other drugstore brand has such an extensive range of shades which is amazing and I hope it’ll encourage other brands to improve their shade ranges as there’s no excuse for not being conclusive of different skintones. I must also mention that they’re extending the range even further in the next few weeks which I’m praying will include paler shades as C1 just doesn’t work for me unfortunately.
Formula wise I really, really like it. It’s full coverage, very creamy and sets to a matte finish and needs to be set otherwise it creases quite rapidly due to the level of pigment/thickness. I would do love to find a shade I can use straight from the tube so I’m crossing everything that the new shades will cater for true English Rose skintones like mine. I would really recommend checking out Allure La Vie’s review of the concealer as she has a different skin tone to mine and she’s swatched three different shades which is super helpful if you’re trying to decide which shade to go for.
I would love to know your thoughts? I know many of you messaged me after I shared swatches on my stories of C1 Vs. other concealer swatches and you found C1 to be too dark so I hope we can find a better shade which isn’t just a plain white shade as we may be pale, but we’re not tippex pale.