Whenever Benefit launch a new Box ‘O Powder I am instantly excited as I’ve amassed quite the collection over the years, ever since I bought the now discontinued Benefit 10 Bronzer and Highlighter duo. I currently own Dandelion, Coralista, Hoola, Rockateur, Bella Bamba, Dallas, Hervana, Sugarbomb and GALifornia so it’s safe to say I’m a massive fan of the Benefit Box ‘O Powders so I couldn’t wait to try the brand new Benefit Gold Rush Blush Box ‘O Powder which has launched exclusively at Cult Beauty. Until now, the only way you could get your hands on the Benefit Gold Rush Blush was by getting the limited edition Benefit Blush Bar Palette which we couldn’t get within the UK so it’s amazing we can now get the blush thanks to Cult Beauty being the exclusive stockist.
“A thing of beauty to behold (both on and off cheeks) Benefit’s Gold Rush is a super-luxe take on blusher – and our newest ‘gilt-y’ pleasure. Housed in a signature Benefit box embossed with nods to the Californian Gold Rush, the ultra-soft powder has a custom ‘golden nugget’ design and overspray, which gradually lifts away to reveal a rich, peach nectar shade, infused with delicate, golden flecks.
Swirled onto cheeks with the convenient rounded brush (and equally convenient built-in mirror) it creates a soft, subtle sheen and enviable radiance that flatters and enhances all skin tones. The ‘Gold Rush flush’ is a gorgeous, effortless way to update your make up bag – the powder even features a signature scent with notes of citrus, vanilla and sandalwood. You’ll soon be hooked!“
The Benefit Gold Rush Blush Box ‘O Powder packaging is ever so kitsch like we’ve come to expect from Benefit, with a cute cowboy boot style design on the front complete with spurs and lace up design. The box has a pink and gold theme, with gold foil stars and I love it so much. Inside the box there’s a mirror within the magnetised lid and a slightly angled brush which actually applied the blush very effectively although I’d rather use a rounder, fluffier blush brush if I had the choice.
The blush itself has been designed to look like a golden nugget, and the golden overspray is pretty intimidating. When I first looked inside I thought I’d never like it as I don’t typically enjoy shimmery blushes, but with a couple of uses the overspray had faded considerably. Normally I hate it when brands use overspray as it can be misleading but I do understand why Benefit chose to with Gold Rush, with the whole panning for gold theme. Don’t let the overspray put you off though as it’s no way as garish and golden as the overspray design perceives.
Until now Benefit Rockateur has been my favourite blusher but the Benefit Gold Rush Blush has already knocked Rockateur off my top spot. If you love Rockateur, you’ll love Gold Rush have they have the same luminosity on the skin. Gold Rush is a warm peach laced with the finest of golden shimmer which translates as more of a sheen than obvious shimmer creating a super flattering glow which I am so in love with. Peachy blushes are my absolute favourite so I knew Gold Rush would win me over, and it really was love at first use. I know this is going to be my go-to blush this Spring and Summer, and I couldn’t recommend it enough if you love a pretty peach blush as it doesn’t get much prettier than Gold Rush.
What do you think of the new Benefit Gold Rush Blush Box ‘O Powder? You can purchase it exclusively from Cult Beauty for £25.50