Until recently I’d only ever tried a sample size of the iconic By Terry Baume de Rose, but I fell head over heels in love with the super hyped By Terry Ombré Blackstar Eyeshadow Sticks thanks to a Christmas gift set and I’ve been dying to try more from By Terry ever since. Do you remember the Rimmel Day 2 Night Mascara?! It was a mascara which had two brushes; one which offered a more natural effect, and another which gave bigger and bolder lashes. I never noticed a difference between the two brushes and I did think it was pretty gimmicky so when I first read about the By Terry Lash Expert Twist Brush Double Effect Mascara £25, I assumed it would be a massive gimmick too.
“With its innovative “Two-Step Twist” custom-brush system, this ingenious black mascara combines simplicity and expert performance for an instantly professional result. For a lengthened, separated effect, apply the straight brush directly to lashes, no twisting required. Alternatively, twist the handle once and the brush transforms into a curved wand for thicker, voluminous lashes. Promising length, volume, separation and definition, the Lash-Expert is every woman’s new best friend.
The supple, extra-buildable formula is enriched with premium deep black pigments and natural protective oils (including jojoba, olive and avocado), which nourish, lengthen and volumise.“
The By Terry Lash Expert Twist Brush Double Effect Mascara has a slim plastic tube with a twistable section at very end with a little silver metallic lash image for 1 and 2 indicating what kind of lash effect can be achieved by which of the two steps. On the top there are two silver arrows to show which way you need to turn the twistable section in order to get each of the steps. If you pull the mascara from the tube without any twisting, you’ll get the first step which is the straight and narrow brush designed to give your lashes a separated and lengthened appearance, or you can twist the cap for the second step which then twists the brush too making it a curved, spiralled brush for thicker and more voluminous lashes.
I really didn’t think there would be a noticeable difference between the two steps as it’s the same formula and same wand albeit a slightly different shape and thickness but I couldn’t have been more wrong. I honestly believe this mascara will inspire many other beauty brands to create something similar as the results really are remarkable, and it’s like having two high end mascaras for the price of one. The turning of the cap at the end of the lid takes two seconds and you can twist the brush inside or outside the tube so you can revert to step one or two quickly and easily depending on your desired effect.
Step One gives you a longer, narrow brush with space between each of the bristles which really does help to lengthen and separate the lashes and this is my favourite for my bottom lashes as the narrow brush is a lot less messy and I don’t need volume and drama for my tiny bottom lashes. Step Two makes the brush twist into a shorter, fatter brush with a spiral effect and smaller gaps between each of the bristles. Normally if I need to add volume to my lashes, I have to do 2-3 coats but one coat of step two makes my lashes so voluminous that I don’t even need to do more coats which never happens. If you want to do more than one coat, you absolutely can as it doesn’t clump but I really don’t need to so I know it’ll last me longer than other mascaras as I don’t feel the need to apply copious layers just so I don’t look like a mole.
No clumps. No flaking. No smudging. Quick and Easy to apply. Two mascaras in one and conditioning oils to nourish and protect the lashes?! I am seriously impressed By Terry. There’s a fab video on Cult Beauty showing the mascara in action just incase you needed any more persuading…