The opening of a new beauty haunt is always music to a beauty obsessive’s ears, especially here in the UK as there’s only really Space NK, Liberty and the usual department stores. There’s been lots of buzz about Sephora opening in the UK, but it’s never going to happen but the guys at Indulge Beauty have seen there’s gap in the market and introduced a new store in the Westfield Stratford City as well as having a website so everyone can indulge across the UK regardless of location. From what I’ve seen online and on social media, it looks like Indulge Beauty is essentially the beauty section within a department store in a standalone store with brand stands rather than sales driven counters.
The brands instore and online are really impressive, and I’d recommend taking a look at their website to see what they have to offer and I have a small selection of products from their brands which you can find online/instore which I will feature below. This is how Indulge Beauty describe their concept, on their website;
“The first of its kind in the UK, we’re not just a retailer, we’re a destination that allows you to put the control back into the way you shop. We recognise that so much of the beauty out there seems prescriptive, encouraged by sales targets and commission schemes. Instead, everything from our products, services and expertise is informed by you. We’re here to revolutionise the industry and the way you shop for your beauty.
Our focus is to ensure you, our customer, is at the forefront of everything we do. From grooming and beautifying, Indulge Beauty is honest, real and believes in what it promotes, tailoring our product offering to you. By facilitating an open-sell, cross brand and cross category selection of beauty and grooming products, we’ll select the best emerging, exclusive, cult and saviour brands in skincare, haircare, makeup and fragrance for both men and women.“
Indulge Beauty Introduction
Skin Laundry Rejuvenating Anti-Aging Neck and Chest Mask £14
“Renew your skin with Skin Laundry’s concentrated Rejuvenating Neck & Chest Sheet Mask. This multitasking anti-aging mask helps visibly reduce fine lines and wrinkles leaving skin looking younger, brighter and tighter. Enriched with natural nutrients and 19 skin conditioning extracts it will leave skin noticeably refreshed and restored while improving skin smoothness, firmness and elasticity. It’s ideal to use during or post travel to treat tired, dehydrated skin.”
Perricone MD H2 Elemental Energy Hydrating Cloud Cream £59 full price 50ml
“An airy, cloud-like cream, powered by Hydrogen, the smallest molecule in the universe, H2 Energy Complex™ rapidly penetrates the surface layers of the skin with a boost of hydrating vitality so that your skin looks re-energized and radiant. Switch on your skin’s natural cellular energy with Perricone MD’s proprietary H2 Energy Complex™ to experience visible rejuvenation, advanced hydration and radiant-looking skin. This lightweight moisturizer is perfect for all skin types, especially those looking for powerful hydration without the thick, heavy texture of traditional creams.”
Dr Bronner’s All One Hemp Rose Pure Castille Bar Soap £4.99 full size 140g
“Floral and fresh, with a hint of sweetness & our Rose Pure-Castile Bar Soap is made with certified fair trade ingredients and organic hemp oil for a soft, smooth lather that won’t dry your skin. 100% biodegradable in a 100% post-consumer recycled wrapper.”
Baume 27 Bio-Energizing Cell Repair Balm
“A unique and effective balm, The Skinlab Baume from Cosmetics 27 by ME is formulated to soothe, replenish and hydrate the skin to eliminate the signs of ageing. Containing 27 innovative ingredients, this balm uses bio-energising cell repair technology to restore vitality and radiance to the complexion. Aloe vera softens the skin whilst anti-oxidants work to replenish the skin to give you a more youthful feel and appearance.”
Sachajuan Ocean Mist £18 150ml full size (review)
“Sachajuan Ocean Mist is a luxurious texturising Salt spray which is perfect for creating beachy waves. Boasting a professional formula which holds volume and tousled waves without leaving the hair looking flat and dull, Ocean Mist s a hybrid between a light hold hair spray and styling salt spray. Ideal for fine hair due to the almost weightless Paraben free formula, Ocean Mist offers a cool matte finish and gives all hair types a natural twist and volume like after a day at the beach.”
Urban Decay All Nighter Makeup Setting Spray £10 30ml full size
“All Nighter Makeup Setting Spray by Urban Decay keeps your makeup looking gorgeously just-applied for up to 16 hours—without melting, cracking, fading or settling into fine lines. Developed in an exclusive partnership with Skindinavia, UD’s groundbreaking, tested formula is suitable for all skin types, free of oil and parabens, and features patented Temperature Control Technology. Yep, this baby actually lowers the temperature of your makeup to keep foundation, eyeshadow, blush and concealer in place—even in hot and humid or cold and windy conditions. The result? Smoother-looking skin and vibrant makeup that lasts all day (or all night).”
BeautyBlender Makeup Blending Sponge £16 (review)
“Beautyblender Sponge is an innovative makeup tool which allows you to blend your makeup to perfection to achieve the ultimate flawless finish. A flawless look starts with the perfect canvas Í clean, beautiful and even skin. Invented by top Hollywood makeup artists Rea Ann Silva and Veronica Lorenz, beautyblender Sponge has a patent-pending elliptical shape which makes application fool proof by allowing you to access hard-to-reach areas with stunning ease.”
Clarins Hydra-Essentiel Moisturiser £36 50ml full size
“With Silky Cream, your skin’s capacity to retain water is restored. It remains intensely hydrated in all circumstances. Its secret? Organic, medicinal kalanchoe extract, a powerful natural hydration activator that boosts the skin’s hyaluronic acid* production. Your instantly quenched skin is fresh, comfortable, radiant, and plump.”
Verso Night Cream with Retinol 8 £90 50ml full size
“Calming and repairing night cream with Retinol 8, a stabilized Vitamin A complex which is eight times more effective than standard Retinol. This soft and nourishing cream has a calming and repairing effect on the skin. It helps to increase the skin’s own production of collagen, reversing the signs of aging. Anti-oxidants from oats help protect your skin from future damage. The skin will become soft and rejuvenated with less tendency to react to external stressors of modern life.”
BBrowBar Eyebrow Gel £17
“The award winning bbrowbar Brow Gel is the ultimate grooming tool for defined and strong eyebrows that keep their shape all day. With nourishing and strengthening ingredients such as Panthenol (vitamin B5), the bbrowbar Brow gel keeps hairs in place whilst defining their shape and leaving a glossy finish.”
Loewe Quizas Pasion Eau de Toilette / Loewe Solo Cedro Eau de Toilette £various
Loewe Quizas Pasion: “The most intense and passionate variant of Quizás Loewe is an eau de toilette with notes of red berries and magnolia. Conceived for the femme fatale who wants to make an unforgettable impression. This fragrance embraces the game of seduction, the unforgettable explosion of sensuality, that ensnares a man in the endlessly looping Mobius strip that is concealed in the bottle of Quizás Loewe Pasión.”
Loewe Solo Cedro: “Loewe’s favorite wood. This eau de toilette is inspired by the much-lauded formula of contrasting notes matched to strike a perfect counterpoint. A woody fragrance in which spices, citrus fruit and aromatic herbs combine with the sophistication, power and personality of a diverse selection of woods. For the authentic man who appreciates the value of balance. The harmony of extremes.”
GlamGlow Gravitymud Firming Treatment £42 full size
“GRAVITYMUD is an Out of This World Innovative Peel Off Mud treatment that instantly leaves skin feeling firmer and more lifted. Mega-Targeted ingredients transform from White to Brilliant Chrome, delivering toned, sexy contours. Powered by TEAOXI Marshmallow + Licorice Leaf.”
So they are just a selection of the products and brands you can expect to find within the Indulge Beauty store, or on the Indulge Beauty website. I would love to know if you’ve been instore or online yet? Do you like any of these brands?
All products featured on Gemma Etc. are PR samples or gifted items, unless otherwise indicated. This post may contain affiliate links. If you wish to find out more, please see my Disclaimer within my navigation bar.