GOSH has been in Superdrug for such a long time, and I remember purchasing their Velvet Touch Eyeliner in Black Ink over and over in my early teens when I was going through my embarrassing emo phase as it was the best black eyeliner within the drugstore. One product I used to own in my teens was a khaki GOSH Effect Powder but for some reason, GOSH stopped selling them within the UK but they’ve still sold them over in Denmark, where GOSH originates.
I’m really pleased the GOSH Effect Powders have come back to the UK, and GOSH have launched six shades to begin with in Superdrug but there are a total of fifteen shades in Denmark. I was lucky enough to win a giveaway on the GOSH Instagram account and my prize was the six shade GOSH Effect Powder collection.
“Multi-purpose product – release the creativity! EFFECT POWDER is a loose powder, consisting of highly pigmented colour to enhance the eyes, cheeks or lips. EFFECT POWDER can be used in many diﬀerent ways: eye shadow, highlighter, lip gloss and lipstick – and can even be mixed into body lotion!“
The GOSH Effect Powders are just £4.99 each and contain 1.8 grams of product. The packaging is so perfect for a loose pigment and I wish more brands had the same. Many pigments such as the MAC Pigments come in a plastic pot with an open top which is just a mess waiting to happen and no matter how careful I am when using it, it gets everywhere.
The Gosh Effect Powder pigments come in little plastic pots with a sifter, and a plastic lid which closes over the top of the sifter to prevent any of the pigment from escaping. You can remove the sifter should you wish to, but it makes it so much easier to use as I simply tap pigment into the lid and then use a dry or dampened brush to pick up pigment.
Plummy – a deep burgundy with golden shimmer.
Satin – a shimmery rose gold.
Chrome Green – a shimmery pale green with a subtle golden duochrome shift.
Chrome Rose – a shimmery pale pink shimmer.
Mink – a chocolate brown shimmer.
Sunstone – a peachy gold shimmer.
The two shades with ‘chrome’ in the name are the most subtle shades but they’re also the silkiest, and create the least fallout. The texture of these powders isn’t as soft and finely milled as the likes of MAC or the Barry M Dazzle Dusts, and they do feel a little dusty and Mink in particular feels a little bit gritty. All six shades perform best when applied with a dampened brush as it creates more of a metallic finish, and really intensifies the colour.
In my opinion the ColourPop Super Star Loose Pigments are better quality with better colour payoff and a more finely milled texture but if you don’t want to place a international ColourPop order, the GOSH powders are perhaps worth trying.None of these shades are ones I’d use on my face as highlighters or blush, but they work well as eyeshadows and I hope they introduce more shades to the UK as they do have some stunning more highlight appropriate shades within the range.
What do you think of loose pigments? Would you try a GOSH Effect Powder?