Can you believe it’s Cult Beauty’s 10th birthday this June?! I always thought they’d been around for longer but they launched back in 2008 and they’re one of the top beauty retailers not just within the UK, internationally too. I still remember my very first Cult Beauty order when I ordered the Anastasia Beverly Hills Lavish Eyeshadow Palette and Covet Waterproof Eyeliner set and I’ve been a Cult Beauty fan ever since, especially as they’ve added some amazing brands over the last few years securing true cult beauty brands and products.
To celebrate their tenth birthday I was very kindly gifted an ‘Influencer box’ as a gift which contains the ten Cult Beauty Favourites of each year since 2008. They’ve also offered a large selection of free gifts for this month too.
You can find the Cult Beauty 10th Birthday Founding Favourites on their website featuring products from the likes of Becca, Alpha H, Oskia, Omorovicza, Therapie, Caudalie and Kevyn Aucoin. Now let’s get onto which products were the favourite products over the last ten years, but I will be doing indepth reviews of every product I haven’t already reviewed here on my blog, very soon so keep a look out for reviews on these fabulous favourites..
Cult Beauty Favourites 2008 – 2012
This was another shock for me as I had no idea the BeautyBlender had been around for ten years?! I only remember everyone talking about the famous little pink sponge four or five years ago so it’s amazing that it’s been a favourite for ten years. I’ve been a BeautyBlender fan ever since I got one in a Birchbox in 2013, and it’s still to this day my absolute favourite beauty sponge. If you have dry skin, you absolutely need one in your life as it makes foundation apply so much better without emphasising dry patches and it makes foundation look a lot more natural too.
If you read beauty blogs around 2012, you’ll know all about the Escentric Molecules fragrances. They genuinely were a cult favourite, and were in many YouTuber and blogger’s beauty favourites. I had no idea there were so many different Escentric Molecules fragrances, but it’s the Molecule 01 fragrance which is standout favourite and I’ll be doing standalone posts on anything within this lineup which I’ve not featured previously but if you like unique scents, this is one you need to try.
2010 – MOA The Green Balm
I’ve had a few samples of the MOA Balm in many beauty boxes over the years, and if you haven’t tried it yourself it’s an organic balm for the face and body with 100% natural ingredients. What’s remarkable is that it can be added to a cup with hot water and honey, and be gargled to soothe a sore throat which is a claim I’ve never seen for a skincare product before.
2011 – RMS Beauty Living Luminizer
I am so excited to try the RMS Living Luminizer as it’s been on my beauty wishlist for some time now. The founder of RMS is a celebrity makeup artist with an aim that the products are based on the raw food principal of not killing ingredients with heat and chemicals. If you regularly look at makeup worn by celebrities after big red carpet events, you often see the RMS Living Luminzier listed as the highlighter of choice and it looks just stunning. (review)
I featured a sample of the Alpha H Liquid Gold as part of my sample stash series, so I’m very happy to have the full size. If you’ve been living under a rock and don’t know what the Liquid Gold is, it’s a liquid toner containing glycolic acid recognised for its rejuvenating qualities combined with the soothing and softening properties of liquorice root extract. Together these ingredients gently stimulate the production of collagen whilst creating a complexion that is lighter, clearer, and more even. I personally find the Alpha H Liquid Gold to be considerably more effective than the Pixi Glow Tonic, and my sensitive skin loves it.
Cult Beauty Favourites 2013 – 2018
I think the Brow Wiz has to be the most iconic brow pencil from all makeup brands, and has ‘inspired’ many different versions from both highend and drugstore makeup brands. I love the Brow Wiz, and how precise it is allowing you to create hair-like strokes or fill in larger, more sparse areas. With ten different shades, I imagine the Brow Wiz to be a favourite brow pencil from every single beauty retailer that stocks ABH and 152 rave reviews on Cult Beauty speaks volumes on how brilliant it is.
If you like more of an ‘Insta-Brow’ effect for your eyebrows, the Dipbrow Pomade is a great option especially if you have super sparse brows which need a little more work than a super fine pencil. The Dipbrow is packaged within a glass jar, and can be applied with an angled eyebrow brush for the sharpest edges or a brush like the Zoeva 315 Fine Liner Brush to do finer strokes. My perfect shade is the same for the Brow Wiz and Dipbrow and is Dark Brown as my brows and hair are naturally a very dark, cool toned brown.
I can’t believe I’ve never tried this cleanser, as everyone appears to love it. Whenever there’s a top skincare products of the year roundup post, I always see the Oskia Renaissance Cleansing Gel and I’m so pleased I can finally give it a try for myself. This is actually my first Oskia product so I have high expectations and can’t wait to do a full post on it as it’s such an hyped product. (review)
My social media feeds are full of Huda Beauty love every day, and I have totally fallen in love with the brand after LOVING the three Huda Beauty eyeshadow palettes I own; Coral Obsessions, Smokey Obsessions and Desert Dusk. I have one of the Huda Lip Strobes but never have I tried their liquid mattes so I’m looking forward to trying this formula, and this particular shade is Icon – described as being a peachy pink, but there are 16 shades in total on offer on the Cult Beauty website. (review)
This is the one item in particular which I am extremely excited about and it was the very top product on my beauty wishlist. The Huda Beauty Rose Gold Palette was a limited edition launch and I never got it as there were so many negative reviews about the top row of shades, so I was beyond excited when the Rose Gold Palette was relaunched and remastered with a better formula and a mirror within the lid. The packaging is so stunning, and I cannot wait to get this palette on the blog as the swatches are so beautiful, and it’s amazing that the brand listened to customer’s feedback to create an even better version. (review)
So they are the ten products which have been the top bestselling products for each year of the ten years since Cult Beauty launched. Such a massive happy birthday to Cult Beauty, I can’t wait to see what’s instore for the next ten years and beyond. Let me know if you’ve tried any of these products?
All products featured on Gemma Etc. are PR samples or gifted items, unless otherwise indicated. This post may contain affiliate links. If you wish to find out more, please see my Disclaimer within my navigation bar.