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Revlon ColorStay Exactify Liquid Liner – Gimmick or Great?!

I’ve always found Revlon to be more of a traditional drugstore brand and some of their launches lack excitement, but the new Revlon ColorStay Exactify Liquid Liner £8.99 had me instantly excited. I’ve seen wheel like eyeliners from brands such as MAC and NudeStix so it’s amazing that a drugstore brand has launched their own version of a wheel liner. I haven’t read the best reviews for the MAC wheel liner so I wasn’t sure if I’d love the Revlon liner if it had the same applicator and formula but as I hadn’t tried any other versions myself, I had nothing to compare it to.

Revlon ColorStay Exactify Liquid Liner - Gimmick or Great?!


The Revlon ColorStay Exactify Liquid Liner has recently launched and is available in four different shades; Intense Black, Sparkling Black, Mulberry and Mermaid Blue, and I have the Intense Black shade which is the shade I’d definitely get the most use from as black liner complements any makeup look. I think £8.99 isn’t a bad price for the liner as Revlon products are towards the higher-end of the drugstore, and there’s always an offer available within the likes of Boots and Superdrug such as 3 for 2 or buy one get one half price too.

Revlon ColorStay Exactify Liquid Liner - Gimmick or Great?!

Get fool-proof, thin, precise lines that wear up to 24 hours with our breakthrough ColorStay Exactify™ Liquid Liner. Easy to use Exactify Wheel Tip™ and comfortable control handle delivers the ultimate no-skip exactitude for the ultimate smooth, thin, line every time.

• Exactify Wheel Tip rotates as it maintains contact with the lid to create an easy, precise line
• Comfortable control handle
• Lasts up to 24 hours
• Waterproof
• Smudge, smear and fade-proof
• 4 highly pigmented shades in vinyl finish

Revlon ColorStay Exactify Liquid Liner - Gimmick or Great?!

As mentioned above, I’ve never tried a wheel liner before but I really couldn’t see how it would work before trying it but it’s actually pretty genius. The lid unscrews to reveal the tiny little wheel which is very thin and when dipped into the base, becomes coated in liner. There’s a little valve within the top of the base which helps to remove any excess product, and the lid has some handy indentations allowing for easy grip during application.

Before trying the liner, I assumed it would be difficult to control but it absolutely isn’t and it only took me a couple of swipes on the back of the hand to get used to the wheel. I would recommend shaking the liner before use otherwise it can become a little patchy and uneven.

The Revlon ColorStay Exactify Liquid Liner is so much easier to use than I thought it would be, which was what put me off trying this liner before now. I find the wheel to be really effective at creating a wing as you simply keep rolling from the edge of the eye, but I do prefer to use the wheel to create the outline of a wing and then use a brush liner to fill it in.

I do have shaky hands so I have to steady my elbow before use otherwise I end up making a mess of my liner so I do prefer to use this liner on the days I don’t want to wear eyeshadow, but I still want liner as it’s easy to clean up. I really did assume this liner would be a gimmick that was hard to use, but I really like it and it takes a matter of seconds to wheel across the eyelid although I do wish it was matte as I’m not a fan of glossy eyeliner.

Have you ever tried a wheel eyeliner before? Would you ever try the Revlon ColorStay Exactify Liquid Liner?

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