This year I’ve made it my mission to find my perfect loose powder and I’ve enjoyed trying both budget and higher end loose powders. I used to be a fan of pressed translucent powders but I’ve come to realise how much I prefer a loose powder which I never anticipated as my skin’s super dry so I just assumed loose powders would be extremely drying. Lots of brands have loose powders but brands are now creating ‘baking’ powders and I featured the Huda Beauty Easy Bake Loose Powder in my Cult Beauty haul.
The Huda Beauty Easy Bake Loose Powder is one of the brand’s newest launches so I was excited to give it a try for myself. With eight shades to choose from, the Easy Bake Powders are inspired by Huda Kattan’s strong belief that the baking technique is a key step to create a flawless finish whilst also ensuring longlasting, meltproof makeup.
The ‘baking’ term has been been used by the drag community for years and the technique involves allowing your translucent powder to sit on your face over the top of your makeup for 5-10 minutes. The heat from your face then sets your foundation and concealer in place, and you simply dust off the ‘bake’ to reveal a creaseless and flawless finish.
I haven’t tried any of the Huda Beauty complexion products thus far, as I’ve only tried their eyeshadow palettes and lip products so I was intrigued to see how the powder would perform. In my quest for finding the perfect powder, I’ve been looking into the amount of product you get for the price and it’s been quite eye opening to say the least.
One powder I was contemplating was the Charlotte Tilbury Genius Magic Powder which is £33 but it only contains 13 grams of product, whereas the Huda Beauty Easy Bake Loose Powder is £28 and contains 20 grams of product – so it’s £5 cheaper and you get 7 grams more which is crazy.
“Easy Bake is easy to use due to its unique powder net which disperses a controlled amount of powder, and by following Huda’s step-by-step guide, within a few minutes you’ll brighten and revitalize your under the eye while enhancing the contours of your face. This extremely light and silky texture blends seamlessly into the skin leaving it matte with a hint of sheen, for a luminous finish that controls shine throughout the day.
Eight shades, packed with ultra-refined pigments, to ensure the right fit for all skintones. The powders work to subtly color correct and highlight different contours of the face, leaving a translucent veil of color on your skin – so you can bake, without the cake!“
I chose the Huda Beauty Easy Bake Loose Powder in the lightest shade; Sugar Cookie which Huda describes as being for “all fair to tan skin tones” and it’s a brightening powder with neutral undertones. On the Huda Beauty blog there’s an helpful shade guide to help you find the best match within the range, as well as step by step instructions on how best to use the powder.
In addition the baking technique, this powder can also be used to banish shine and to touch up makeup throughout the day. On the bottom of the jar there’s a sticker showing where to apply the powder for baking which is always handy. I think eight shades is pretty decent for a powder range when you consider Charlotte Tilbury has three.
The Huda Beauty Easy Bake Loose Powder is packaged within a large square, clear plastic container and it comes with an inner lid to help contain the powder which is genius as it reduces mess especially if you’re taking the powder on the go. The container’s mesh delivery system is amazing for baking as you can fit your Beauty Blender or brush within the powder without having to tip powder out from the container into the lid so there’s no wastage or mess.
Strangely enough the powder has a strong floral scent which I wasn’t expecting but I actually like the scent. I think it might be Jasmine but I don’t know for sure, but I can only smell it when applying so don’t let the scent put you off. It’s no way as strong and overbearing as the violet scent of the Guerlain powders.
So what do I think of the Huda Beauty Easy Bake Loose Powder?! I absolutely love it. The texture of the powder is unlike any other powder I’ve tried and it’s hard to describe. It feels velvety smooth like a cream, yet it doesn’t cling to any peach fuzz or dry patches on the skin. When you rub the powder between the fingers it disappears and looks invisible and I’ve never experienced that with a powder before.
My favourite brush to use with this powder is the Zoeva 106 Powder Brush when setting my makeup all over, and for baking I either use my BeautyBlender or the Morphe M438. It’s the silkiest powder I’ve ever tried and the most invisible on the skin, and I didn’t expect to be so wowed by it.
The powder is so silky and smooth, you can even use your finger to pick a little powder from the net, and apply it to your face. I’ve never found a powder which you can use with your fingertip to touch-up small areas before, but it’s blown me away.
The scent won’t be for everyone but again, it’s not a scent which lingers on your face but that’s the only thing I could possibly criticise as fragrance within a powder is unnecessary but apart from that it seriously ticks all of the boxes and more. I have a couple more powder reviews coming up on my blog over the next few months but the Huda Beauty Easy Bake Loose Powder is going to take some beating.
You can purchase all of the Huda Beauty range over at Cult Beauty.
All products featured on Gemma Etc. are PR samples or gifted items, unless otherwise indicated. This post may contain affiliate links. If you wish to find out more, please see my Disclaimer within my navigation bar.