Milk Makeup is such an exciting brand with new and innovative products which aren’t just copying everyone else, which I know is very common within the beauty community. You always know when a brand is doing well, when others want to copy their products and their formulas with their iconic Blur Stick being copied by the Revolution Pro Blur Stick Universal Primer as just one example. Until very recently Milk Makeup wasn’t available here in the UK.
We used to be able to order Milk online via the US Sephora website, however Sephora kindly pulled their website from the viewing eyes of those in Europe following the GDPR legislation and we can’t even look at their website anymore never mind place an order. However Cult Beauty have come to the rescue, and are now stocking Milk Makeup so we can finally get our hands on their coveted products.
There are currently 33 different products on the Cult Beauty website and I for one felt a little overwhelmed following the launch as I had no idea which of their products were the best to try. Obviously it’s all down to personal preference but I decided to do some research on Pinterest and see which of their products are the most popular, and the most talked about. I know myself I’ve heard a lot about their ‘stick’ products but I had no idea where to start with the brand so I’m hoping this post will be helpful if you are looking to try the Milk Makeup brand, and see for yourself what the fuss is all about.
Who Are they?
Their products are all 100% vegan, they’re paraben free as well as being cruelty free. Their tagline is “It’s clean, cool beauty” with good ingredients and epic payoff. Since their launch, they’ve won many beauty awards from the likes of Cosmopolitan, Nylon, Allure, Teen Vogue, CEW and InStyle. Their products are based on the idea that they offer good quality products without the use of sulfates, formaldehyde, mineral oil, talc and many more ingredients which can be found in their ‘blacklist‘.
“Born in Milk Studios, a photo studio in NY and LA, we infuse the creativity we see behind-the-scenes into the spirit of our brand. Our community is our inspiration, and we celebrate beauty for everyone.
Because beauty means inclusivity, our range goes from fresh-face street vibes to full-face studio looks. We see personal style and experimentation as the ultimate forms of self-expression. It’s not just about how you create your look; it’s what you do in it that matters.“
Kush High Volume Mascara £20.50
The Kush High Volume Mascara contains conditioning hemp-derived cannabis oil which fuses heart-shaped fibers to lashes for thickness without the fallout. Described as having an hydrating formula that also fills the hollow fibers for a double dose of volume.
The unique hollow heart-shaped fibers lock onto lashes in each direction adding width and length for long-lasting volume and curl. The mascara has a tapered, tree-shaped mascara wand with criss-cross bristles which work to coat and lift every single eyelash from the root to tip for a defined, clump-free effect that can be layered without clumping.
What I found particularly interesting about the Kush mascara is the thought process which went into the ingredients. Milk Makeup didn’t want to use beeswax which is a common binding component in mascara formulas, which is where their hemp-derived cannabis oil formula came in.
Instead it gives the formula a creamy texture that allows for smoother application on lashes and an easier, tug-free removal, as well as an additional conditioning benefit. If you needed anymore convincing there’s nearly 1300 reviews on the Milk website, with a 4.5 / 5 rating, and it nabbed the OK Magazine’s ‘Game Changer of 2018’ Award.
Milk Makeup Cooling Water Stick £20.50
I’ve included two of their sticks within my ‘five Milk Makeup products you need to know about’ roundup as they are so popular with multiple different formulas to choose from. The Cooling Water Stick really appealed to me and now I’ve learnt all about it, it’s safe to say it’s on my wishlist once payday rolls around. So what is it?! It’s a solid stick which you swipe across the skin with Byrdie calling it an ‘the perfect hangover remedy’.
It can be applied all over the face, including the eye area and Milk Makeup liken it to ‘sleep in a stick’. It’s infused with caffeine to support micro-circulation, giving skin an energized, refreshed glow. The stick is formulated with natural seawater to calm and hydrate irritated skin, with a gel formula that glides onto skin to lock in moisture all day. I love the idea of an hydrating stick you can swipe over the skin when in need of a moisture boost, and I reckon it would work wonders when I have a skin flareup too.
Milk Makeup Blur Stick £30.50
The second of my two stick picks, and arguably the most popular Milk Makeup product on Pinterest is their bestselling Blur Stick. It’s a solid stick in a twist up format which works as an ‘universal face filter’ and a silicone-free matte primer which is interesting as the Revolution copy is packed with silicones, but the original Blur Stick is indeed silicone free.
The Blur Stick is proven to minimize the appearance of pores up to 68%* using blurring microsphere technology, and goes onto the skin completely clear to prep skin for makeup and leave a smooth, matte finish.
The formula is designed to let the skin breathe with an innovative non-comedogenic, silicone-free, and oil-free formula that won’t clog pores. It sounds like a fantastic multi-tasker that blurs the pores, aids application application, combats shine and secures your makeup throughout the day; all in one.
Milk Makeup Kush Fiber Brow Gel £15
The Kush Fiber Brow Gel is one of their more recent launches, but it’s still trending and creating a lot of buzz. The gel was created following the success of the Kush Mascara, and the brow gel features the same heart shaped fibres as the mascara but they’re tinted to thicken the brows by adhering to skin and hair for long-lasting fullness, shape, and definition. The hollow fibres are packed with formula for another hit of high volume, with a transfer-proof formula in three neutral shades (Haze, Dutch or Grind).
The formula contains hemp-derived cannabis oil and a flexible gel mix to create a creamy formula that fuses heart-shaped fibers to brows for thickness without flaking, that acts like an hair mask for the brows as the nourishing cannabis oil conditions, sets, and won’t cause stiffness. The brow gel has a tapered brush with dense, firm bristles which allows you to deposit gel evenly across your brows for instant definition.
Tinted brow gels are my favourite brow product to use for everyday as you literally just swipe the brush through your brows to evenly coat the hairs, and set them in place whilst adding volume and definition. Looking at the shades, I think Grind would match me pretty well as it’s designed for those with ‘deep brown to brown-black hair‘.
Milk Makeup Flex Concealer £23.75
The Milk Makeup Flex Concealer isn’t a new product, but it has recently introduced some new shades so it caters for a wider range of skintones with a shade range of now sixteen shades which I think is amazing for a concealer shade range. The concealer claims to flex seamlessly to become one with the skin, without creasing or caking thanks to a combo of tiny bendable spheres and elastic marshmallow root powder (the ingredient that gives the candy its squishy abilities).
With a long-wear, medium-to-full coverage formula that can be used under the eyes or over blemishes, and is infused with blue lotus to moisturize and chamomile to calm the skin. I think this is the product I’m most looking forward to trying as their Porcelain shades looks like a spot-on match from the swatches I’ve seen, and I like that it has a doefoot applicator for quick and easy application.
Coming Soon…. Milk Makeup Hydro Grip Primer
I know it’s just a five product roundup but I wanted to include a little information on their newest launch which is due to drop imminently over on Cult Beauty, and you can sign up to the waiting list now so you’ll be emailed as soon as it launches. The brand new Milk Makeup Hydro Grip Primer 47ml £27 is an hydrating, longwearing makeup primer. It contains hemp-derived cannabis seed extract hydrates to plump and smooth for blissed-out skin, with a shot of blue agave extract that forms an invisible layer to grip makeup for all-day hold.
After applying Milk Makeup recommend allowing the formula one minute to fully absorb to activate full grip effect. It’s packed with skin friendly ingredients too, with aloe water, cherry blossom, hyaluronic acid, and B vitamins to boost skin for a healthier-looking base and a glassy, post-hot-yoga-class glow. It’s also silicone free, oil-free and has a green-tinted formula that blends in clear to work across all skin tones and types. Definitely looking forward to reading some reviews on this primer once it officially launches…