Iconic London are a cruelty free makeup and makeup brush brand which originally started up in Jade Elliott’s bedroom. The brand has gone from strength to strength and I tried the brand for myself for the first time last year with the Iconic London Complete Eye Makeup Brush Set. It’s such an amazing brush set and it contains some of my favourite eyeshadow brushes, so I wanted to try something from the Iconic London makeup range. Iconic London recently launched a range of liquid eyeshadows and I loved the look of the swatches I’d seen on Instagram, although every swatch I have seen of the Iconic London Chrome Flash Eye Pot collection has had the KiraKira+ app applied to the photo. I really don’t see the point in using sparkly filters on swatches as it’s deceptive and makes you think you’re buying an insanely sparkly eyeshadow when the ‘sparkle’ is actually a graphic.
Because I couldn’t find any unfiltered swatches of the Iconic London Chrome Flash Eye Pots, I had no idea what they would actually look like but I ordered the shade Lunar as it looked like the dreamiest taupe and I can’t get enough of liquid and cream eyeshadows right now. I’ve tried endless cream/liquid eyeshadows such as Kiko, Charlotte Tilbury, MAC, Illamasqua, Topshop, and Maybelline to name just a few. The Iconic London Chrome Flash Eye Pots are available in five shades, are £18 each on Cult Beauty (and £18.50 on the Iconic London website) and contain 4.5ml of product. The packaging is really sleek with a frosted glass pot and black screw lid, and on the top of the jar underneath the lid there’s a white disc ensuring product is contained within the jar and prevents the liquid consistency from drying out.
“For ‘out of this world’ blinding pigment payoff, look no further than Chrome Flash! Metallic, soft & creamy, these eye pots create a full coverage, foiled finish to the skin with only one swipe. Gently glide across your lid for full glam or dab the jelly on top of your finished look for a beautiful touch of luxe. Iconic London Chrome Flash Eye Pot applies like a jelly but sets to a metallic powder finish on the skin. Available in 5 shades, you can be sure there is a colour to glam up your makeup look!”
On the Iconic website, they have listed the five shades and mentioned which eye colour would complement each shade. They describe Lunar as being a ‘gorgeous grey for a soft smokey eye’ and it complementing blue eyes. I have green eyes and tend to choose whichever colour I like rather than worrying about eye colours, but I like that they’ve suggested colours if you’re wanting some inspiration on which shade you want to choose. The texture of the Iconic London Chrome Flash Eye Pot is unlike any other cream eyeshadow I’ve tried, as they tend to either be a firm cream like a MAC Paint Pot, or a dense mousse like the Charlotte Tilbury Eyes to Mesmerise Eyeshadows. If anything the consistency is similar to the Revolution Jewel Jelly Highlighter, with a stretchy viscose texture.
I had to include two sets of swatches as Lunar is so multidimensional and beautiful. The first photo is with my normal 50mm lens with a swatch with one sheer layer, and then a swatch with two layers of the eyeshadow under electric light. The second photo shows the same two swatches but with my Macro lens under a studio light and it’s amazing how different they look in different lighting. Lunar is the prettiest taupe but it can look like a pale brown too with so much sparkle.
You don’t need a primer underneath or a powder eyeshadow as it’s fully opaque but you can really sheer it out if you apply with your fingertip. You only need the tiniest, tiniest amount of product and it doesn’t crease, fade or flake once on the eyes. It’s such an amazing product and I’m so glad I chose Lunar although I wish there were swatches of the other shades without filters layered over the top so we can see the true colours and finish. I will definitely be buying more shades.. it’s one of the prettiest liquid eyeshadows in my collection.
Have you tried anything from the Iconic London makeup range?