Morphe Fluidity Foundation and Concealer | Info, Stockists + More

When Morphe announced that they were launching a foundation and concealer, it’s safe to say there was a lot of buzz within the beauty community. Morphe are known for their eyeshadow palettes and brushes, so I know myself I was excited to see what the foundation and concealer would be like. The Morphe Fluidity Foundation and Concealer have now both launched onto the Morphe UK website, so we don’t have to wait longer than our friends in the US to get our hands on it which is a bonus.

Morphe Fluidity Foundation and Concealer Info, Stockists + More 2

I placed an order on the Morphe UK website recently and at checkout there was an option to choose a free Morphe Fluidity sample card in the shade range of your choice, so I chose the lightest selection and couldn’t wait to try it for myself. In addition to the new foundation and concealer range, Morphe have also launched some face primers and powders offering you a full range of base products.

Morphe Fluidity Foundation and Concealer Info, Stockists + More

Morphe Fluidity Foundation $18 / £16

Finally. A foundation throwing major shade. 60 to be exact. Shades to fit you. And you. And you. Because the shade struggle is real. Meet a long-wearing, full-coverage foundation that performs like a boss and is not caught in the middle or playing sides.

But instead, values your hue (and your wallet). The shade game is officially over. Your face has finally found its place in the world. Say hello to an all-in kind of foundation. All the soft matte coverage. All the time. For all our babes.

  • Available in 60 different shades broken down into five levels; Level 1, Level 2, Level 3, Level 4 and Level 5. Each of the levels feature twelve different foundation shades in warm, cool and neutral undertones.
  • Packaged within a squeezy plastic tube containing 30ml of product.
  • The lightest shade is F1.10 Neutral, and the deepest shade is F5.120 Neutral. Each shade has a description on the website to help you choose your right shade.
  • 24 Hour weartime.
  • Sweat proof.
  • Transfer resistant.
  • Water resistant.
  • Great for all skin types.
  • Free of oils, fragrance, and parabens

Morphe Fluidity Foundation and Concealer Info, Stockists + More

Morphe Fluidity Concealer $9 / £9

Show blemishes, imperfections, and under-eye circles who’s the boss babe. You. This creamy AF, full-coverage concealer can multi-task like a mofo. Not only will it leave you with super-blendable concealing power, it brightens and contours like nobody’s business. Game on.

  • Available in 30 different shades broken down into five levels: Light, Medium, Tan, Rich and Deep. In addition to the 30 skin tone shades, there is one white shade C0.0 to lighten other shades.
  • Packaging is very sleek with a clear plastic tube, and a doefoot applicator containing 4.5ml of product.
  • 16 hour wear time.
  • Sweat proof.
  • Transfer resistant.
  • Water resistant.
  • Ophthalmologist tested.

Morphe is the kind of brand that always causes some sort of drama within the beauty community but I honestly love the brand, and love everything I’ve tried from them. I know there’s been some criticism on the shade range, but I feel like every brand is getting criticised for their shade range right now, and I think 60 shades is a really impressive starting range for a foundation – especially when it’s their first ever foundation.

I have shade matched myself thanks to the sample card I got in my order, and I am shade F1.10 in the Morphe Fluidity Foundation and I’ll be C1.15 in the Morphe Fluidity Concealer so I’m tempted to order them both and then report back my thoughts once I’ve tried them.

From the reviews I’ve read or watched, it appears to be a matte full coverage foundation but I’m enjoying mixing a couple of drops of facial oil with a matte formula for a more luminous, sheer finish so I’m not put off by the matte claims. I think £16 is a decent price for a foundation when you consider Revlon foundations are £10-£14 and Morphe definitely have a better shade range than Revlon.

Have you tried the Morphe Fluidity Foundation or Concealer?

*all photos belong to Morphe and not myself.



All products featured on Gemma Etc. are PR samples or gifted items, unless otherwise indicated. This post may contain affiliate links. If you wish to find out more, please see my Disclaimer within my navigation bar.

Gemma Etc.
Gemma Etc.

Hi, my name is Gemma, and I’m the writer behind GemmaEtc.com. I’m a true beauty obsessive, and love writing about anything to do with beauty. In addition to Gemma Etc., I also own MakeupMuddle.com, and love sharing my thoughts and feelings about beauty and lifestyle products.

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