Profusion Cosmetics was established in California nearly 20 years ago which really surprised me, as I thought they were a new makeup brand as I’d only started hearing about them last year. I’d seen some American YouTubers feature their products on their channels, but it was only recently that I realised we could get our hands on their products here in the UK. Boots stocked a few of the Profusion Cosmetics Christmas range as part of their three for two promotion, but I decided to take advantage of their sale on their own website to choose a few products to try as I’ve never tried anything from them before. Their website offers free UK delivery on orders over £15, and I chose three items and whilst three products isn’t an haul, I thought it would be easier to call it a Profusion Cosmetics haul rather than a ‘three products I’ve bought from Profusion’ post title.
I like the Profusion brand ethic in that they aim to create high-value cosmetics at inclusive prices regardless of age, gender, ethnicity or skill level. I’m loving the rise of the budget makeup brands within the UK right now, and it’s good to see a brand offer some competition to Revolution but the branding of the Profusion products is far superior to Revolution in my opinion and the products look and feel a lot more expensive than they are, and I like the use of holographic detailing on their palettes.
Profusion Cosmetics have quite a few twenty shade eyeshadow palettes and they’re £11.99 each. I chose Siennas as I thought it looked different to the usual neutral palettes, and I liked the mixture of mattes and shimmer shades. The palettes contain a dual ended eyeshadow brush which is so much better than the sponge applicators you tend to find in drugstore palettes, and the shades in the palette are individually named with holographic writing underneath which I really like. I can’t wait to swatch and try these shades as they’re really pretty, and I’ll definitely purchase more if this palette impresses me.
The next product I chose was the Profusion Cosmetics Brows Pro Makeup Case £7.95 which is a metal tin containing four brow powders, a beige highlighter powder, a brow wax, a brow brush and spoolie and an eyebrow pencil. In all honesty, I don’t think anyone needs this many brow shades in one palette unless they’re a makeup artist, or like to change their hair colour quite often but for half price it was worth a shot and I’ve seen a couple of people rave about this palette on YouTube so fingers crossed I like it too.
The last product within my haul is the Profusion Cosmetics Contour Pro Makeup Case £7.95 which again is in a tin style packaging, similar to the brow case. It contains an highlighter powder, three contour powders, a cream highlighter, a cream contour and a brush too. The shades of the powders in this palette really remind me, shade wise of the Smashbox Contour Palette so I’m interested to see if the formula is similar too.
I’d love to know if you’ve tried anything from Profusion before? Also tell me in the comments which product you want me to review first and I’ll get working on it 🙂