Until pretty recently, in the UK we couldn’t get hold of Wet n Wild products unless we travelled to the US or were happy to pay over the odds on eBay. When Boots announced they were stocking Wet n Wild, I for one was very excited and couldn’t stop myself from placing an order for the products I’d been lusting after for the longest time. We don’t have the whole Wet n Wild product range yet, but it’s definitely a move in the right direction and I am crossing everything that their new Rebel Rose collection comes over to Boots as I want everything. One of the products I ordered from Boots was a Wet n Wild Color Icon Eyeshadow Palette, and it was really hard to decide which one to get.
They’re only £5.99 each, and they all contain ten powder eyeshadows in three different versions online; Comfort Zone, Nude Awakening and Rose in the Air. I’m not sure if there are more options instore, but there’s definitely a lot more than three palettes within their ten shadow palette series.
Wet n Wild completely revamped their Color Icon range last year and I know many Wet n Wild fans were worried as their old formula was so well loved. From all of the many videos I’ve watched, I think as a whole the new formula is comparable to their original formula.
I chose the Wet n Wild Color Icon Eyeshadow Palette in Comfort Zone, as I used to own an original version of Comfort Zone about five years ago and I loved it but I ended up binning it as it was very much past it’s shelf live. I really wasn’t sure if the new Comfort Zone was going to be as good as my old Comfort Zone as they visually look very different but for £5.99 it was worth a try.
“Bold, neutral, stand out or blend in- it is your choice! Our Color Icon Eyeshadow 10-Pan Palette offers 10 coveted shades in each. Let your inner makeup artist free and design sultry, glimmering or subtle looks that last all day and night!
Powerfully pigmented, butter-soft formula glides on easily
Easy to blend formula – can be used wet or dry hours
Comes in a mix of coveted colors, from shimmery daytime hues to sultry shades for cocktail—including matte transitional shades for impeccable blending.“
The Wet n Wild Color Icon Eyeshadow Palette originally had engraved every shade with how it should be used, but the new palettes only have the larger ‘transition’ shades engraved and then the eight smaller pans have no engravings at all. On the back of the palette the shades are numbered 1-10 and they’re listed with recommend uses such as brow bone, crease, eyelid and inner corner.
All ten shades in this palette are very pigmented, soft and beautiful with no excessive fallout or fading when applied to the lids. I can’t believe how lovely the formula is for these shadows considering it’s a £6 palette, and every single shade is consistent in terms of quality for all ten eyeshadows. Sometimes shades containing glitter rarely translate onto the eyes but shade 5 and 9 both contain beautiful golden glitter which does translate with no fallout either.
The formula is comparable to their original formula although I would say their old shimmer shades had more of a metallic finish, but it’s such a great palette and it’s a nice twist on a neutral palette as it’s not just ten different variations of brown. If you’re yet to try a Wet n Wild Color Icon Eyeshadow Palette, you can’t go wrong for £5.99 and I hope more of their range comes over to Boots as I really want to try more from Wet n Wild.
Have you ever tried a Wet n Wild Color Icon Eyeshadow Palette before?
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