If you watch a lot of beauty YouTube videos, I can pretty much guarantee you’ll have heard of the brand EX1. EX1 has become an even more popular brand over the last year or so thanks to celebrity endorsements and I had no idea that we could get the products here in the UK, but ASOS are an approved UK stockist and they currently stock their concealer and foundation.
EX1 Cosmetics was created by a biochemist after she struggled to find a foundation which wasn’t too orange or too pink and EX1 Cosmetics features a completely unique blend of yellow/golden pigments that are designed to seamlessly blend into your own skin. I hadn’t tried anything from the brand but I decided to buy the brand new EX1 Delete Fluide Full Cover Concealer as I had an ASOS discount code and I wanted to try it for myself.
“Maximum coverage formula with one of the highest percentages of pigments on the market instantly deletes hard to hide flaws. Pack a punch in the coverage stakes with one tiny drop and leave zero traces of acne, dark marks, shadows or redness.
- Paraben free
- 100% Oil and Fragrance free
- Non Comedogenic
- Perfectly matches your skin’s natural tones
- Easy to apply with a lightweight, luminous liquid base
- Seamless finish with ultra-blendable formula
- Matches more closely to your skin than any other product on the market“
I have a very strong pink undertone so it might sound crazy that I’d buy a concealer from a brand which specialises in products for those with yellow and golden pigments in their skin. I have quite a few foundation mixers in my collection and they’re all very pink toned, such as the Body Shop Lightening Drops and I wanted to try a warmer toned concealer which I could use with my foundation mixers to try and neutralise the warmer tones.
Some days I really can’t be bothered to do a full face of foundation so I like to use a fuller coverage concealer applied with my Beauty Blender for a sheerer finish and I thought the EX1 Delete Fluide Full Cover Concealer sounded promising from the claims.
There are thirteen shades to choose from, and I chose the lightest shade which is 1.0 which EX1 Cosmetics describes as being “for very pale skin with very light yellow undertones”. Ignoring the warm tone of 1.0, it’s much too deep for my skin and it oxidises on the skin within around ten minutes so I wouldn’t be able to use it straight from the tube even if it had the right undertone. I have a little hand mixing palette so I squeeze out a tiny amount of the concealer, and then add a couple of drops of a foundation mixer and blend them together before applying to the skin.
So many products claim to have full coverage, but this is without a doubt the fullest coverage concealer I’ve tried – it goes for miles so you only need a tiny, tiny amount and the pump has good control so you can choose to dispense a tiny amount.
Although I do use a shade mixer, the formula of the concealer is really nice and feels a lot more comfortable on the skin than I thought it would considering how full the coverage is. It feels relatively lightweight which is impressive as it contains a concentration of 25% pigments, and if you have a warm undertone and like a fuller coverage concealer, the EX1 Delete Fluide is worth a try if you can find a decent shade match and it’s only £10.50 for 8ml so it’ll last forever too.
Have you ever tried anything from EX1 before? Do you want to try the EX1 Delete Fluide Full Cover Concealer?
All products featured on Gemma Etc. are PR samples or gifted items, unless otherwise indicated. This post may contain affiliate links. If you wish to find out more, please see my Disclaimer within my navigation bar.