Collection IncrediBROW Collection Review / Swatches

Collection are perhaps most well known for their cult favourite Lasting Perfection Concealer, but I’ve ever tried any of their brow products before. Well Collection discontinued all of their existing brow products, for a revamp with a new name; the Collection IncrediBROW Collection.

The Collection IncrediBROW Collection consists of four different products, all of which are available in a selection of shades and I have one shade from all four product types to show you today with some swatches.

Collection IncrediBROW Brow Kit £3.99

Collection used to have a powder brow kit which looked almost identical to this but as I’d never tried it, I don’t know if the formula has been improved. The Brow Kit contains three brow powder shades, a small angled eyebrow brush as well as a clear brow gel, with a tiny slim mirror within the lid. 

The Brow Kit is available in just two shades; Blonde and Brunette, which I feel could be improved as two shades isn’t the most inclusive but as the kit contains three shades, you can blend them together to create your perfect brow shade. I think £3.99 is a really great price for three brow powders, a brow setting gel and an applicator all in one. 

I have the kit in the lightest of the two shades; Blonde, which isn’t the shade I’d have chosen personally as I have very dark hair and brows. The Blonde kit contains a neutral pale brown, a warm light brown and a cool toned deeper brown.

I can still use this kit as long as I stick with the third, darkest shade but if you have paler brows than I do, you’d be able to get use out of the other shades. The powders are easy to use, blendable and last all day, and as far as brow kits go, I don’t think you’re going to find a kit better than this under £5.

Collection IncrediBROW Brow Definer £2.79

Every brow collection needs a brow pencil, and this automatic brow pencil is a bargain at only £2.79. There are three shades available; Blonde 3, Brunette 4 and Brunette 5, and I have the shade Blonde 3 which is a warm toned light brown. If you have blonde hair you may find this shade to be a little too dark for you.

It’d be great to see some paler, more ashier toned brow shades to cater for those with grey to blonde hair. It’s a very smooth and creamy pencil, with not the greatest staying power but if you set it with a clear brow gel, it does definitely help to keep it in place for longer.

 Tinted Brow Mascara £3.99

Tinted brow mascaras are my go-to for whenever I’m short on time as they can add quick volume, definition and hold. The Collection IncrediBROW Tinted Brow Mascara is available in three shades to match the shades of the Brow Definer pencils.

The mascara has a plastic, spiky mascara wand which does feel really stiff when you’re brushing it through the brows but the firm brush does a great job at taming the brows and being precise.

I have the shade Blonde which matches the shade of the Brow Definer perfectly so they’d work really well together should the shade match you. It has a fast drying formula which lasts well through the brows, and I really want to try the darkest shade as I really like the formula.

Collection IncrediBROW Semi Permanent Brow Gel £4.99

The last product within the collection is the one I was most looking forward to trying and that’s the Semi Permanent Brow Gel. It’s a liquid gel with a doefoot applicator, and a dual ended angled brush and spoolie for a more precise application.

The gel is available in either Light/Medium or Medium/Dark, and this is the shade Light/Medium which is a warm toned light brown. The gel sets quickly and once in the brows, it’s not going anywhere unless you use an oil-based makeup remover. I will absolutely be purchasing the darker shade as it’s such a great brow gel, and it’d be fab for the gym or on holiday as it’s so long wearing.

You can find the whole Collection IncrediBROW collection at Superdrug.

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