The Maybelline 24Hr Color Tattoos are one of my all time favourite cream eyeshadow formulas. I own many different shades, and whilst they don’t last as long as a MAC Paint Pot before they start drying up, I can’t resist adding new shades to my collection. The US always have better shades than the UK which is so infuriating, and we’ve not had a new shade within the UK for a few years now so I was thrilled to see a collection of new Color Tattoo shades on the Superdrug website. There are six brand new shades, and I chose the Maybelline 24Hr Color Tattoo in Dusk Doll although it was somewhat of a blind buy as there’s no swatches anywhere right now.
The Maybelline 24Hr Color Tattoo eyeshadows used to be £4.99 each, but with the new shades the price has now increased to £5.99. It’s annoying that the price has increased, but they were £4.99 ever since their initial launch so it’s to be expected I guess. The packaging hasn’t changed, it still has a glass circular jar design with a black screw lid.
The lids don’t secure as tightly as the lids on MAC Paint Pots, so they always dry up quickly with the edges shrinking inward in just a matter of months. As time goes on, the formula becomes drier and stiffer whereas when they’re new they’re soft and creamy.
Even though the Maybelline versions dry up quicker, I now only purchase shades I know I’ll get a lot of use out of, so I can still get my money’s worth before they become unusable. You can add a couple of drops of a mixing medium to bring them back to life, but it only makes them creamy for another month before they dry out again, and you have to repeat the process which I’m not sure is very hygienic.
“Color Tattoo® Up To 24HR Cream Eyeshadow. Bold, super-saturated waterproof color impact for a look that lasts all day. Crease resistant. Fade resistant. Waterproof. Introducing our most longwearing eyeshadow yet!
Color Tattoo Cream Eyeshadow pots have super saturated payoff for up to 24 hour tattoo intensity. Seamlessly melts onto lids in one easy swipe. Waterproof formula resists fading or creasing for an all day look that you can set and forget.“
The six new shades are; Dusk Doll, Knockout, Risk Masker, Front Runner, Groundbreaker and Socialite. I liked the look of all six shades but I chose Dusk Doll as it looked a little different to the other Maybelline Color Tattoos I already owned. Dusk Doll is quite sheer which is unlike any other Color Tattoo I’ve tried.
It has a matte formula, and this swatch is three swipes and it’s still not fully opaque so I think it’d work well as a base for powder shadows, or for a more minimal makeup look. In the jar it looks like pinky toned brown, but swatched and on the eyes it’s a milk chocolate colour with a warm undertone.
It’s a colour I’ve already had a lot of use from as I just smudge a little across each lid, add a couple of coats of mascara and use the Maybelline Tattoo Liner Gel Pencil in my lashline for a two minute eye makeup look. Maybelline Dusk Doll isn’t an unique shade by any means, but it’s a shade that is easy to wear and I am looking forward to trying more of the new shades soon.
You can purchase the new Color Tattoo shades from Superdrug for £5.99.