OGX are an US based haircare brand which used to be known as Organix, but they rebranded as OGX a couple of years ago. OGX’s brand tagline is “beauty pure and simple” and they pride themselves on using exotic ingredients, their unique bottle shape and their quest for sustainability. They don’t use celebrity spokesmodels and don’t try to make hair look “perfect” because they’d rather make hair look fuller, smoother, straighter, curlier, or bouncier and smell irresistible while they’re at it. OGX have recently launched a brand new range; the OGX Argan Oil of Morocco Extra Strength range.
“Luxury meets strength. This adaption of an OGX favorite helps deliver superior hydration with a creamier formula. Made with silk proteins and argan oil, it helps leave your hair lush, soft and luxurious.“
The OGX Argan Oil of Morocco range has been one of the brand’s bestsellers, so they decided to create this Extra Strength collection for the dry, damaged and brittle hair. The original formula was known as being ‘Renewing’ but this collection has been designed to hydrate and revive the hair, and it couldn’t be a more perfect haircare range launch in time for Winter. I don’t know about you, but my hair is definitely suffering thanks to the cooler weather so I’m reaching for the more hydrating formulas to try and recoup some of the lost moisture.
The OGX Argan Oil of Morocco Extra Strength range includes;
Shampoo £7.99 – “Indulge your hair with this creamy lather, made with hydrating argan oil. It will help restore your hair while locking in intense moisture to create silky, perfect strands.“
Conditioner £7.99 – “This extra strength conditioning formula blend fortified with silk proteins helps soften every strand with moisture.“
Hair Mask £7.99 – “Give your hair an upgrade with this super creamy hair mask. With an extra powerful formula OGX Hydrate & Repair + Argan Oil of Morocco Hair Mask helps to intensely hydrate and lock in moisture. With argan oil of Morocco and silk proteins, this creamy blend helps detangles, delivering superior hydration and added inner strength. Give hair a second chance at silky perfection! Saturate hair in a powerful blend with OGX Extra Strength Argan Oil of Morocco Collection.“
In the US the collection includes Hair Butter, Dry Shampoo and Extra Penetrating Oil but they’re not currently available within the UK yet. If you tried the original Argan Oil of Morocco range but felt like it didn’t impart enough moisture, you have to try this range as it really does offer ‘extra strength’. All three products smell lovely, but the mask smells amazing and I wish the tub contained more product as it only contains 168ml which is a very small amount of product for a mask. I only got three generous applications from this small jar and my hair is waist length, but you could always dilute it a little and mix it with the conditioner to make it stretch further.
You can find the whole OGX haircare range on the Superdrug website.
Gemma Etc.
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