Everyone raves about the IT Cosmetics Your Skin But Better CC+ Cream, and I finally gave it a try for the first time last year. I wasn’t blown away like I thought I would be, as everyone appears to love it.
I think half the issue for me was the lack of pale shades, as I couldn’t find a decent match but it’s not something I’d repurchase unfortunately.
When the Maybelline Dream Urban Cover Full Coverage Foundation launched, there was buzz around it being a ‘dupe’ for the IT Cosmetics CC+ Cream, so I decided to give it a try and see if it was a dupe, or if it was better/worse?
The Maybelline Dream Urban Cover Full Coverage Foundation is £10.99, and available in a total of 20 shades. The lightest shade from the charts on the Maybelline website is Fair Porcelain 095 but it’s a shade that looks so much deeper than the images online.
I was initially put off trying this foundation as £10.99 is really pricey for Maybelline, when the rest of their base range is under £8 but it does contain and SPF50 which I guess is why it’s more expensive than their other foundations.
“Flawless Coverage + City Protection + SPF 50
Discover the new Dream Urban Cover Lightweight Full Coverage Makeup from Maybelline, its first foundation to combine full coverage with SPF 50 broad spectrum.
As well as being smooth, light and easy to apply, this protective foundation is enriched with anti-oxidants such as Vitamin E, Vitamin B3 and baicaline and helps to form a shield and defend skin from pollution.
This lightweight full coverage foundation comes in 20 different shades and is best suited to normal/dry skin types. Dream Urban Cover will smooth away signs of dull skin to create a natural and healthy looking complexion. Dermatologically tested. Suitable for sensitive skin. Non-comedogenic (doesn’t clog pores). Clinically tested to lock in moisture.“
So in a nutshell, the Maybelline Dream Urban Cover Full Coverage Foundation is described as being the brand’s first full coverage foundation with broad spectrum SPF50.
It’s enriched with vitamin E, B3 and baicaline to help shield the skin from pollution. It’s supposed to be better suited for those with normal to dry skin, and claims to smooth away signs of dull skin, for a natural and healthy finish.
The packaging is simple, with a squeezy plastic tube, with a silver plastic screw cap and a narrow nozzle to squeeze the product out. I have to start off with a negative and this is a really oily foundation.
If you don’t shake the bottle vigorously before use, when you squeeze the tube, oil pours out before the product. It’s really unpleasant and there’s no mention of shaking the tube anywhere on the packaging, but if you don’t shake it, the formula separates inside the tube. When you shake the tube, you can hear how very liquidy it is and that’s because of the oil.
If you have oily skin, you need to give the Maybelline Dream Urban Cover Full Coverage Foundation a wide berth as it’d create an oil slick on the skin.
Even with thorough shaking, the foundation feels so greasy and oily when you squeeze it from the tube and it, in all honesty, grosses me out.
I have dry skin so oils are my friend, but I don’t want my foundation to feel like oil on the skin, and this does exactly that. I really hope these swatch photos give you a good idea of how crazily shiny it leaves the skin. It’s not like a healthy, ‘I’ve just had a spa treatment’ glow – it’s a ‘I’ve run around the block three times’ greasy sheen.
Maybelline Dream Urban Cover Full Coverage Foundation
The coverage is negligible, it doesn’t seem to cover anything but it’s not surprising as it’s so oily. I can’t believe it’s described as being full coverage, as it’s not even light coverage on my skin. It doesn’t cover anything, and the worst thing is how severely the Maybelline Dream Urban Cover Full Coverage Foundation breaks me out.
Not little blemishes either, we’re talking huge painful cystic blemishes and I’ve given it months breaks between uses to really check it was this foundation causing me the breakouts and unfortunately it is. It has a really unpleasant stale suncream scent too, which I can smell the whole time the foundation is on my face.
The only positive is the SPF50, but I would honestly doubt the protection it claims to give as it’s so oily and sheer, it can’t possibly protect the skin as it just breaks up and slides off the skin.
It’s quite possibly one of the worst foundations I’ve ever tried, and it’s such a shame but the reviews on Boots are the same, so I would never recommend giving this a try, it’s £10.99 wasted unfortunately.
You can find the Maybelline Dream Urban Cover Full Coverage Foundation right here.
All products featured on Gemma Etc. are PR samples or gifted items, unless otherwise indicated. This post may contain affiliate links. If you wish to find out more, please see my Disclaimer within my navigation bar.