ELF 16Hr Camo Concealer Review and Swatches

The ELF 16Hr Camo Concealer is one of the most hyped concealers within the beauty world. There are three concealers that are hyped the most; the Revolution Conceal and Define Concealer, the Tarte Shape Tape Concealer and the ELF 16Hr Camo Concealer. I bought the ELF concealer last summer after hearing such amazing things, but I have to be honest I didn’t like it, but they’ve just launched a hydrating version, which I can’t wait to try. 

ELF 16Hr Camo Concealer

“A full-coverage, 16-hour wear concealer featuring a large doe foot applicator to conceal, correct, contour and highlight for flawless skin. The highly pigmented formula is lightweight, dries matte and won’t settle into fine lines or creases. Ideal for all skin types.“

Why we love:

16 Hour (!) Coverage: We got you. With hustling to work, running to the gym, and everything in-between, your concealer needs to play as hard as you do.

Doe Foot Applicator: The large doe foot applicator applies the creamy formula evenly and precisely for maximum coverage. In addition, the versatility of the wand allows you to sculpt, contour and highlight. 

Formula: The intense pigmentation is full coverage, but won’t settle into fine lines, courtesy of its oil-balancing formula that leaves behind a matte finish.

The ELF 16Hr Camo Concealer is £5, contains 6ml and is available in 26 shades, and 8 of those shades are brand new including a pure white shade. The coverage is described as being ‘full’, and is best suited for those with normal/oily skin. Prior to the Hydrating version being launched, this version was said to be suitable for all skin types. It’s definitely not good for dry skin like mine, and I guess the reason ELF chose to launch a hydrating version was due to feedback on the concealer not working for drier skin.

There’s a difference in formulas between the two hypes, as the original version that I have has a quick drying time but the hydrating edition gives you ‘time to play’ before drying down on the skin. Also this concealer is said to offer 16hrs of weartime, whereas the hydrating version offers all day wear. 

I bought the ELF 16Hr Camo Concealer in the shade Fair Rose, which is described as being fair with pink undertones, and describes my skin perfectly. Interestingly enough, on the ELF website, ELF say that this concealer formula dries down darker to what’s inside the tube and to look at swatches to know the shade, whereas the hydrating version doesn’t change shade on dry down. 

I don’t notice any oxidisation with the ELF 16Hr Camo Concealer Fair Rose shade, but that’s rare because most pale shades deepen as soon as they’re on the skin. It could be that the oxidisation happens with the deeper shades, but I’m glad I’ve not any issues. My issue however is with how chalky and drying the formula is.

It makes blemishes look worse, makes my skin look even drier than normal which I didn’t think was possible, and if I apply it anywhere near my eyes, I age by about twenty years. The formula really, really reminds me of the Revolution Conceal and Define Concealer in every single way. I’m really happy with how pale Fair Rose, but the formula is just awful on my skin, and as soon as the Fair Rose shade launches on the Superdrug website, in the new hydrating version, I’ll be purchasing it as I think it will be so much better for my skin.

You can purchase the ELF 16Hr Camo Concealer right here. 

All products featured on Gemma Etc. are PR samples or gifted items, unless otherwise indicated. This post may contain affiliate links. If you wish to find out more, please see my Disclaimer within my navigation bar.