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Pixi Hydrating Milky Serum

I’ve tried a lot of Pixi skincare products over the last couple of years, and there’s only been a couple of products I wouldn’t rave about. The Pixi Hydrating Milky Serum is a product I was very kindly sent via the brand, alongside the rest of their Milky collection. Before trying the Pixi Hydrating Milky Serum, I had only ever tried the Pixi Milky Mist but as I loved the mist so much, I had high hopes for this serum.

Pixi Hydrating Milky Serum

Pixi Hydrating Milky Serum

A revitalising boost for skin that intensely hydrates while it protects & improves elasticity. This nutrient-rich serum restores dehydrated skin, revealing its natural radiance. Silky-smooth & lightweight, it gives a burst of hydration without a heavy feel. Rose Flower extract, Jojoba Oil, and Aloe Vera nourish, while Glycerin traps moisture to the skin for a plumped effect.

Pixi Hydrating Milky Serum

Key Ingredients

  • Aloe Vera calms & soothes
  • Vitamins C & E nourish & heal
  • Jojoba Oil moisturises with a light feel

The directions for the Pixi Hydrating Milky Serum are pretty simple. Pixi recommend using the serum morning and night, by massaging 2 to 3 drops onto cleansed, toned skin before moisturiser. It’s described as being suited for all skin types, and is packaged within a glass bottle with a pipette dispenser.

Pixi Hydrating Milky Serum


Water, Glycerin, Simmondsia Chinensis (Jojoba) Seed Oil, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate, Squalane, Hydroxyethylcellulose, Lecithin, Phenoxyethanol, Rosa Canina Fruit Oil, Tocopheryl Acetate, Rosa Damascena Flower Extract, Aloe Barbadensis Leaf Juice, Ethylhexylglycerin, Polysorbate 60, Sorbitan Isostearate, Magnesium Ascorbyl Phosphate, Caprylyl Glycol, Disodium EDTA, Geranium Maculatum Oil, Caprylhydroxamic Acid, Leuconostoc/Radish Root Ferment Filtrate.

The Pixi Hydrating Milky Serum is £26 and contains 30ml of product. I had really high hopes for this serum but I just don’t enjoy using it unfortunately. Firstly, there’s a packaging design flaw – well two. The pipette doesn’t work, so I have to tip the bottle upside down to get the product out as the pipette won’t pull any product from the bottle.

Pixi Hydrating Milky Serum

Also, the consistency of this serum is quite thick and gloopy, so when there’s some of the serum in the neck of the bottle, it doesn’t slide into the glass bottle. It just sticks in the neck of the bottle, and if you try to push the serum into the bottle, it then spills down the sides of the bottle making it such a mess. But even if the packaging was better, the formula isn’t overly impressive.

For £26, the packaging should at least be functional, and unfortunately it isn’t. I didn’t wonder whether I had a one off damaged bottle, but most of the reviews I’ve read have had the same issue. I think I’d be more inclined to purchase a new pipette dispenser if I enjoyed the formula. 

The Pixi Hydrating Milky Serum has a really strong rose scent, and it’s a sickly sweet rose scent which I can smell for hours after applying to my skin. It’s also not very hydrating, it honestly feels as if it does nothing to my skin but my skin is exceptionally dry and dehydrated.

It’s feels very lightweight and feels as if it just sits on the surface of my skin, rather than absorbing. I think if you had normal skin, you might find this serum will suffice in terms of hydration, but I’d rather use the Pixi Ceramide Cream as it’s a lot more hydrating and much more of a ‘wow’ kind of product. 

You can purchase the Pixi Hydrating Milky Serum right here.

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