It’s overwhelming trying to keep up with all the new brow launches, and I bought the L’Oreal Unbelieva’ Brow Long Wear Brow Gel last year when it first launched, and it took me ages to finally give it a try as I haven’t had the best luck with L’Oreal brow products.
L’Oreal Unbelieva’ Brow Long Wear Brow Gel
WunderBrow were the first brand to start the trend of long lasting brow gels, and many brands have tried to make their own version of the popular liquid brow tint. I’ve tried quite a few different formula thus far, and decided I wanted to try the L’Oreal Unbelieva’ Brow Long Wear Brow Gel, to see how it compares.
The L’Oreal Unbelieva’ Brow Long Wear Brow Gel is pricey at £14.99 which is crazy in my opinion for a drugstore brow product. Especially when you consider that a MAC brow product would cost you around the same price.
I would never pay £14.99 for a brow gel. I could understand it for a product like a foundation, but not a brow product, but maybe I’m just being tight when it comes to drugstore makeup.
“Ready for unbelieva’brows? Introducing L’Oreal Paris Unbelieva’brow Long-lasting Brow gel to create natural, fuller looking brows. The 2-in-1 Brow tint and gel formula ensures eyebrows are perfectly filled and volumised – build as desired to create natural to bold brows. The ultra-fast drying formula sets in just 90 seconds to create an eyebrow look that last from am to pm, without budging.
Smudge-proof, transfer-proof and waterproof brows that last as long as you -no touch ups needed! make a mistake? don’t worry, it can be easily removed with wipes or makeup remover. Available in 6 different shades from light blonde to Brunette to ebony.“
The L’Oreal Unbelieva Brow Long Wear Brow Gel has almost lip gloss style packaging, with a doefoot applicator. I would never recommend applying this brow tint with the doefoot applicator as it’s way too big to be precise, and this stuff does. not. budge. Luckily, L’Oreal include a dual ended angled brow brush and spoolie duo within the box, so you can be more precise in filling in your brows.
The L’Oreal Unbelieva Brow Long Wear Brow Gel is available in six different shades, and I chose the shade 104 Chatain as it looked like a nice dark brown to match my naturally very dark brows, but it applies a lot warmer on the brows than it looks in the tube.
I hate that brands struggle so much to create cool or neutral toned brow products, especially in the drugstore. Not everyone wants red toned eyebrows. This gel is more of a cream than a gel, and it dries quickly so you have to work quickly as it’s a nightmare to remove once it has dried. It’s supposed to have a 90 second drying time, but it’s more like 20 seconds before you’ll struggle to blend it in.
If you’ve been looking for a super long wearing brow gel that isn’t going to tint the skin like a brow felt tip pen, I think you’d be really impressed with the longevity of this brow gel. It’s even waterproof, which is crazy but you will need an oil-based makeup remover to remove it, as it really doesn’t budge.
All products featured on Gemma Etc. are PR samples or gifted items, unless otherwise indicated. This post may contain affiliate links. If you wish to find out more, please see my Disclaimer within my navigation bar.