The Top US Beauty Brands You Need To Try!

There are so many amazing beauty brands all over the world, but the US really does have some of the best beauty brands on offer, so I wanted to share a round-up of the top US beauty brands you need to try. You don’t necessarily have to travel to the US in order to get your hands on American beauty treats, thanks to shipping services, but you obviously get the best American beauty experience when travelling to America to see how amazing their drugstores are alone.

The Top US Beauty Brands You Need To Try!

I’ve been to Florida so far, but there are so many fantastic American states and locations on my travel wishlist, with New York topping my travel bucket list, as there are some great flagship beauty stores in New York in just a beauty perspective. Not to mention the many other great reasons we need to visit New York.

If you’ve never been to the USA before, it’s important to know what visa requirements there are, and that’s the case wherever you visit. Some countries require a visa, and the visa you need in order to visit the USA is the ESTA visa.

What is an ESTA visa?

Dealing with visas might sound a little complicated, but it’s not at all. An ESTA is basically an automated system which determines the eligibility of visitors to travel to the United States under their Visa Waiver Program. Put a little more simply, the ESTA is a mandatory travel authorisation to travel to the USA without a visa.

Like all visas, there are ESTA requirements, for example, in order to visit the United States you are allowed to visit friends or family, but you wouldn’t qualify for an ESTA if you were going to be conducting  journalism-related activities.

Once you have your travel documents sorted, and completed your ESTA visa application online, you can then start planning which US beauty brands you want to sample whilst on your travels.

The Top US Beauty Brands You Need To Try!

The Top US Beauty Brands You Need To Try!

If I was travelling to the USA tomorrow, the beauty brands I’d be most excited to buy from would be Wet ‘n Wild, Physicians Formula, Catrice, CoverGirl and Essence. Sure we have retailers in the UK which stock some of these brands, but the product range these brands have been very minimal.

Wet ‘n Wild for example has a massive product range, but the UK retailers only carry 20 of their product lines, so it would be amazing to be able to visit a Wet ‘n Wild stand and see the full product range.

CoverGirl is a brand we don’t have at all in the UK. They are owned by the same company that makes Max Factor, and some products are similar from each brand, but there’s many, many products which are CoverGirl exclusives. For example, the CoverGirl mascaras are known for being some of the best within the drugstore, such as the CoverGirl Clump Crusher Mascara.

The Top US Beauty Brands You Need To Try!

The top US beauty brands include;

  • Fenty Beauty
  • KVD Vegan Beauty
  • NYX
  • Flower Beauty
  • Milk Makeup
  • LA Girl
  • Morphe
  • ColourPop
  • Covergirl
  • Hourglass
  • Juvia’s Place
  • Marc Jacobs Beauty
  • Tarte
  • Milani
  • Laura Geller
  • LA Splash
  • Jouer
  • ELF
  • Too Faced
  • Anastasia Beverly Hills
  • Buxom
  • Kaja

I could honestly go on and on naming all of the fantastic US based beauty brands. My personal favourite beauty brand is ColourPop, and whilst ColourPop do ship internationally, it’s not the same as being able to walk into an ULTA Beauty store and swatch the different products the brand has to offer.

The range of brands the UK have now is considerably better than say three years ago, and hopefully things will improve even better in the next year or so, but if you do travel to the US, definitely take advantage of the fantastic beauty brands on offer at the likes of Sephora or ULTA, or the many different drugstores like Walgreens, Walmart and Target.

I hope this post inspires you to try a few new US based beauty brands…



All products featured on Gemma Etc. are PR samples or gifted items, unless otherwise indicated. This post may contain affiliate links. If you wish to find out more, please see my Disclaimer within my navigation bar.

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Gemma Etc.
Gemma Etc.

Hi, my name is Gemma, and I’m the writer behind GemmaEtc.com. I’m a true beauty obsessive, and love writing about anything to do with beauty. In addition to Gemma Etc., I also own MakeupMuddle.com, and love sharing my thoughts and feelings about beauty and lifestyle products.

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