Tower 28 Shine On Milky Lip Jelly Lip Gloss Review / Swatches

The Tower 28 Shine On Milky Lip Jelly Lip Gloss range had been on my K-Beauty wishlist for at least a year, but the brand had no UK stockists, and Sephora no longer ships to the UK, so I was unsure I’d ever get to try them.

Tower 28 Shine On Milky Lip Jelly Lip Gloss Review Swatches

However, Tower 28 launched at Cult Beauty earlier this year, and I couldn’t wait to finally try the much-talked about brand. So, I decided to choose one of the cream bronzers, cream blushers and one of the lip glosses, as I’d heard nothing but amazing things about their products.

Tower 28 Shine On Milky Lip Jelly Lip Gloss Review Swatches

Tower 28 Shine On Milky Lip Jelly Lip Gloss

The alternative milk of lip gloss. It’s everything you love about a juicy gloss with none of the hangups. Made with plant-based ingredients that are actually good for you like apricot oil and raspberry seed oil —the same healthy + nourishing oils used in our original cult-favorite ShineOn Lip Jelly.

Tower 28 Shine On Milky Lip Jelly Lip Gloss Review Swatches

The Tower 28 Shine On Milky Lip Jelly Lip Gloss is £14, and is available in just four different shades; Coconut, Cashew, Oat and Almond. All of the glosses have nut themed names, but Tower 28 make it very clear that the four shades are developed without any nuts, and the formula is vegan, and made in the USA.

From the four shades of the Tower 28 Shine On Milky Lip Jelly Lip Gloss on offer, I chose the shade Oat, which is described as being a semi-sheer, milky peachy pink, which sounded like my perfect kind of everyday lip gloss shade.

Tower 28 Shine On Milky Lip Jelly Lip Gloss Review Swatches

I was really excited about trying this gloss, and I do like the formula, and the shade is really pretty, but I don’t love the scent or taste. It smells like plastic, and I so wish the formula smelt like the NYX Butter Glosses, as the formula is quite similar, although the NYX Butter Glosses are more pigmented.

The Tower 28 Shine On Milky Lip Jelly Lip Gloss in Oat, is a pretty sheer milky nude, and it feels comfortable and lightweight on the lips, but the scent and taste would put me off buying any other shades, but I’m looking forward to trying other products from the brand.

You can find the Tower 28 Shine On Milky Lip Jelly Lip Gloss right here.



All products featured on Gemma Etc. are PR samples or gifted items, unless otherwise indicated. This post may contain affiliate links. If you wish to find out more, please see my Disclaimer within my navigation bar.

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Gemma Etc.

Hi, my name is Gemma, and I’m the writer behind GemmaEtc.com. I’m a true beauty obsessive, and love writing about anything to do with beauty. In addition to Gemma Etc., I also own MakeupMuddle.com, and love sharing my thoughts and feelings about beauty and lifestyle products.

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