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Gemma Daniels

Hi, my name is Gemma, and I've been writing on Gemma Etc since 2012.

I'm a true beauty obsessive, and love writing about anything to do with beauty. Since 2012, I have reviewed thousands of beauty products from affordable drugstore beauty products to highend luxury.

30 Short Curly Hairstyles For Every Face Shape In 2025

Short curly hair has transformed into 2025’s most versatile canvas for self-expression, shattering the myth that curls limit styling options. From pixie cuts that embrace natural texture to bouncy bob variations that frame every face shape perfectly, this year’s trending styles prove that short curls can be both effortless and sophisticated. These 30 game-changing looks …

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32 Cinnamon Hair Color Ideas That Will Spice Up Your Look This Season

Cinnamon hair color captures the perfect balance of warmth and sophistication, creating a rich, multidimensional shade that turns heads. This spicy, versatile hue works beautifully on various skin tones and can be customized from subtle auburn undertones to bold, statement-making copper. These 32 stunning variations prove that cinnamon isn’t just a seasonal trend – it’s …

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