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Gemma Daniels

Hi, my name is Gemma, and I've been writing on Gemma Etc since 2012.

I'm a true beauty obsessive, and love writing about anything to do with beauty. Since 2012, I have reviewed thousands of beauty products from affordable drugstore beauty products to highend luxury.

33 Timeless 90s Lob Hairstyles You Didn’t Know You Needed

The 90s gifted us with more than just grunge music and Friends reruns—it blessed us with effortlessly chic lob hairstyles that continue to turn heads decades later. From Jennifer Aniston’s iconic choppy cut to Winona Ryder’s sleek bob, these shoulder-grazing styles combine versatility with undeniable cool-factor. Whether you’re craving a nostalgic transformation or simply need …

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